![\"Business](\"..\/wp-content\/uploads\/2018\/02\/tyler-rice-business-marketing.png\")
<\/p>\n
![\"business](\"..\/wp-content\/uploads\/2018\/02\/business-clock-icon-2.png\"){kind=icon}
<\/div>\n<\/h2>\nSearch Engine Optimization does not have to be rocket science…<\/h2>\n
With some simple steps and research, you can find yourself one step ahead of other businesses in your industry with a competitive edge on knowing your audience.<\/p>\n
For example, say you owned a live music venue with having three music venues in town.<\/p>\n
Although there are many methods in finding the correct terms and phrases for your target audience, wouldn’t you want to find the best way to market to your customers with a passion for music to drive them to your venue over others?<\/p>\n
A simple term such as “live music in Austin” could resonate and be more applicable to your customers than the term “local venues within city limits”.<\/p>\n
The same is true with other businesses. You should use the appropriate keywords that align with your products and services, such as <\/span>roofer keywords<\/span><\/a> if you have a roofing business.\u00a0 You may also use dentist keywords to promote your dental services<\/a>. In this way, online users can easily find and click your web pages to find the answers relevant to their queries.<\/span><\/p>\n When you have the proper tools and knowledge to drive down to the root of your target market’s searches, then you can find the best way to send the correct message to keep them interested in your business.<\/p>\n <\/p>\n There are many easy and fairly reliable keyword research tools on the internet to provide you with a great foundation of phrases.<\/p>\n If you are looking for a free option, you can use the keyword planner from Google.<\/p>\n https:\/\/adwords.google.com\/KeywordPlanner<\/a><\/p>\n Now Google wants you to sign up for a “paid” advertising campaign with them before using the Keyword Planner tool and will send you to that landing page.<\/p>\n All you have to do to bypass this is to set-up an ad campaign without spending any money on it and putting it on pause.<\/p>\n Once you access the Keyword Planner tool, you will be able to target by location, language, and by a search engine.<\/p>\n You also have the option of adding\u00a0negative keywords. If you add to the negative keywords, the search inquiry will eliminate any search with that keyword in it.<\/p>\n This tool is an excellent way to get started with great keyword ideas and the competition level behind them.<\/p>\n <\/p>\n I personally like to use the application provided by\u00a0https:\/\/app.wordtracker.com\/<\/a>\u00a0which is a paid service. Which tools you decide can be determined by how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service.<\/p>\n I find it quite convenient\u00a0due to the work I do for clients with SEO on a daily basis with Animas Marketing digital services but that is not the case for most small businesses looking to work SEO themselves.<\/p>\n Which tools you decide on can be determined by how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service.<\/p>\n I find it quite convenient\u00a0due to the work I do for clients with SEO on a daily basis with Animas Marketing<\/a> but that is not the case for most small businesses looking to work SEO themselves.<\/p>\n Once again, take note to not only how important and searched a topic is, but also the competition behind any search phrase used.<\/p>\n Once you have a list of all relevant words and phrases you can think of, brainstorm any type of “helper keywords<\/strong>” to go along with them. These words could be related to the location, names, or any other keywords that can be tied to your business specifically.<\/p>\n It is recommended that once you come up with the relevant keywords to your business, bring the list to your team to have them come up with any possible keywords.<\/p>\n After brainstorming with your internal business team, take the list to outside representatives that are not affiliated with your business to get an outside perspective.<\/p>\n With the list, jot it down on a spreadsheet with all of the important metrics that you see as valuable to your business. For example, when using the Wordtracker App, I record three of the metrics that they provide.<\/p>\n <\/p>\n This is simply how many times the phrases have been searched within a certain population.<\/p>\n <\/p>\n In Anchor And Title is a metric that checks in how many web pages a specific search phrase is included in both a title and anchor text (link.)<\/p>\n <\/p>\n The competition metric can be calculated in multiple ways but in the case that I use it, it is the difference in search volume and web pages that are optimized for that phrase<\/p>\n With the correct metrics matched up with your business goals, you should in no time be able to come up with a lengthy and informative list of phrases that your potential customers might be using to find your business.<\/p>\n Ideally, you will want to grow your keyword research to the point of being able to completely automate the process. Once you have nailed down some of the basic keyword tools covered in this article, you can move to more advanced paid keyword research tools that can use marketing automation<\/a> to your advantage.\u00a0<\/p>\n <\/p>\n To learn more about the next “simple step” of SEO for the small business, stay tuned for the next blog post for On-Page Search Engine Optimization<\/a>.<\/p>\n If you have any questions or find this aspect of the business confusing, or just want to get weekly tips on subjects such as this for your small business, send us a message at\u00a0Animas Marketing<\/a>.<\/p>\n If you want to learn the essential techniques to get started on your own with SEO, check out our free SEE Guide for Local Business below.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#ffffff” background_color=”#0e76bc” text_orientation=”center” custom_margin=”||0px|” custom_padding=”20px|20px||20px” global_colors_info=”{}”]<\/p>\n Enjoy this free resource from us to help you learn the essential techniques to boost your rankings on search engines.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/11\/ebook-softcover-local-seo.png” url=”https:\/\/animasmarketing.com\/resources\/local-business-seo-ebook\/” use_overlay=”on” hover_overlay_color=”rgba(255,255,255,0.54)” hover_icon=”||divi||400″ align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ background_color=”#0e76bc” custom_margin=”||0px|” custom_padding=”20px||20px|” global_colors_info=”{}”][\/et_pb_image][et_pb_contact_form captcha=”off” email=”tyler@animasmarketing.com” custom_message=”Blog: Bottom – SEO eBook Download||et_pb_line_break_holder||||et_pb_line_break_holder||%%Email%%” use_redirect=”on” 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button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][et_pb_comments show_count=”off” _builder_version=”3.23″ form_field_background_color=”#ffffff” header_font=”||||||||” meta_font=”||||||||” body_font=”||||||||” form_field_font=”ABeeZee||||||||” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_width=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”left” custom_padding=”|40px||40px” border_width_all=”1px” border_color_all=”#afafaf” form_background_color=”#ffffff” button_border_radius_hover=”3px” button_bg_color_hover=”#d3491f” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”3px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#d3491f” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_comments][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Is Your Business Being Found Online?” button_url=”https:\/\/animasmarketing.com\/resources\/local-business-seo-ebook\/” button_text=”Free Local SEO eBook” module_id=”m_marketing_report” _builder_version=”3.16″ header_font=”|700|||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”32px” body_font=”||||||||” body_text_color=”#ffffff” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”40px||80px|” custom_padding=”|20px|40px|20px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”padding-top:0px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n [\/et_pb_cta][et_pb_search exclude_pages=”off” show_button=”off” placeholder=”Search our blog…” button_color=”#eeeeee” placeholder_color=”#bbbbbb” _builder_version=”3.23″ form_field_text_color=”#71818c” button_font=”||||||||” button_text_color=”#bbbbbb” button_font_size=”16px” form_field_font=”||||||||” form_field_font_size=”16px” background_color=”#f7f9fb” max_width=”260px” module_alignment=”center” custom_margin=”0px||0px|” custom_padding=”20px||20px|” border_radii=”on|60px|60px|60px|60px” border_width_all=”2px” border_color_all=”#e2e2e2″ input_text_color=”#71818c” input_font=”||||||||” input_font_size=”16px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_search][et_pb_cta title=”Need Marketing Help?” button_url=”\/contact” button_text=”Learn More” module_class=”marketing_help_2″ _builder_version=”3.16″ header_font=”|700|||||||” header_text_align=”center” header_font_size=”32px” body_font=”|300|||||||” body_text_color=”#777777″ body_font_size=”24px” background_color=”#ffffff” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”80px||80px|” custom_padding=”0px|0px|60px|0px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”background-color:#0e76bc;||padding-top:40px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n If you want assistance with marketing strategies to grow your business, then let’s talk.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" SEO Keywords – Why Keyword Research is Important by Tyler Rice Last updated July 1, 2017 Search Engine Optimization does not have to be rocket science… With some simple steps and research, you can find yourself one step ahead of other businesses in your industry with a competitive edge on knowing your audience. For example, […]<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"The first step in any SEO strategy is to come up with a list of relevant keywords and phrases. Here is some information to get you started with keywords.","_et_pb_use_builder":"on","_et_pb_old_content":"Keyword Research<\/h2>\n
![\"google](\"..\/wp-content\/uploads\/2018\/01\/google-keyword-planner.png\")
<\/p>\nThere are endless amounts of Keyword Planning Tools<\/h2>\n
![\"wordtracker](\"..\/wp-content\/uploads\/2018\/01\/worktracker-keyword-example.png\"){kind=tracking}
<\/p>\nVolume<\/h3>\n
Competition<\/h3>\n
![\"keyword](\"..\/wp-content\/uploads\/2018\/01\/keyword-planning-strategy.png\")
<\/p>\nAutomation with Keyword Research<\/h2>\n
Learn More about SEO<\/h2>\n
Download the Ultimate Guide for Local Business<\/h2>\n
![\"Local](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/11\/ebook-softcover-local-seo.png\")
<\/p>\nFree Ultimate SEO Guide for Local Business ($40 value)<\/h3>\n
![\"marketing](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/marketing-module-line.png\")
Learn the easiest optimization techniques that most marketing agencies don’t want you to know about.<\/p>\nSearch Engine Optimization does not have to be rocket science...<\/h2>\r\n\u00a0\r\n\r\nWith some simple steps and research, you can find yourself one step ahead of other businesses in your industry with a competitive edge on knowing your audience.\r\n\r\nFor example, say you owned a live music venue with having three music venues in town. Although there are many methods in finding the correct terms and phrases for your target audience, wouldn't you want to find the best way to market to your customers with a passion to music to drive them to your venue over others?\r\n\r\nA simple term such as \"live music in Austin\" could resonate and be more applicable to your customers than the term \"local venues in city limits\". When you have the proper tools and knowledge to drive down to the root of your target market's searches, then you can find the best way to send the correct message to keep them interested in your business.\r\n
Keyword Research<\/h2>\r\nThere are many easy and fairly reliable keyword research tools on the internet to provide you with a great foundation of phrases.\r\n\r\nIf you are looking for a free option, you can use the keyword planner from Google.\r\n\r\nhttps:\/\/adwords.google.com\/KeywordPlanner<\/a>\r\n\r\n
![\"Google](\"https:\/\/localhost\/animasmarketing\/wp-content\/uploads\/2017\/07\/google-adwords-1.png\")
\r\n\r\nNow Google wants you to sign up for a \"paid\" advertising campaign with them before using the Keyword Planner tool and will send you to that landing page. All you have to do to bypass this is to set-up an ad campaign without spending any money into it and putting it on pause.\r\n\r\nOnce you access the Keyword Planner tool, you will be able to target by location, language, and by search engine. You also have the option of adding\u00a0negative<\/strong>keywords. If you add to the negative keywords, the search inquiry will eliminate any search with that keyword in it.\r\n\r\nThis tool is an excellent way to get started with great keyword ideas and the competition level behind them.\r\nThere are endless amounts of Keyword Planning Tools<\/h2>\r\nI personally like to use the application provided by\u00a0https:\/\/app.wordtracker.com\/<\/a>\u00a0which is a paid service. Which tools you decide can be determined with how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service. I find it quite convenient\u00a0due to the work I do for clients with SEO on a daily basis with Animas Marketing digital services but that is not the case for most small businesses looking to work SEO themselves.\r\n\r\n
![\"Wordtracker](\"https:\/\/localhost\/animasmarketing\/wp-content\/uploads\/2017\/07\/wordtracker-1.png\"){kind=tracking}
\r\n\r\nWhich tools you decide can be determined with how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service. I find it quite convenient\u00a0due to the work I do for clients with SEO on a daily basis with Animas Marketing digital services but that is not the case for most small businesses looking to work SEO themselves.\r\n\r\nOnce again, take note to not only how important and searched a topic is, but also the competition behind any search phrase used. Once you have a list of all relevant words and phrases you can think of, brainstorm any type of \"helper keywords\" to go along with them. These words could be related to the location, names, or any other keywords that can be tied to your business specifically.\r\n\r\nIt is recommended that once you come up with the relevant keywords to your business, bring the list to your team to have them come up with any possible keywords. After brainstorming with your internal business team, take the list to outside representatives that are not affiliated with your business to get an outside perspective.\r\n\r\nWith the list, jot it down on a spreadsheet with all of the important metrics that you see as value to your business. For example, when using the Wordtracker App, I record three of the metrics that they provide.\r\n\r\n\u00a0\r\nVolume<\/h3>\r\nThis is simply how many times the phrases has been searched within a certain population.\r\n
iAAT<\/h3>\r\nIn Anchor And Title is a metric that checks in how many web pages a specific search phrase is included in both a title and anchor text (link.)\r\n
Competition<\/h3>\r\nThe competition metric can be calculated in multiple ways but in the case that I use it, it is the difference in search volume and web pages that are optimized for that phrase\r\n\r\n
![\"Excel](\"https:\/\/localhost\/animasmarketing\/wp-content\/uploads\/2017\/07\/Excel_Keyword-Research.png\")
\r\n\r\nWith the correct metrics matched up with your business goals, you should in no time be able to come up with a lengthy and informative list of phrases that your potential customers might be using to find your business.\r\n\r\nTo learn more on the next \"simple step\" of SEO for the small business, stay tuned for the next blog post for On-Page Search Engine Optimization. If you have any questions or find this aspect of the business confusing, or just want to get weekly tips on subjects such as this for your small business, send us a message at\u00a0Animas Marketing<\/a>. We would be more than happy to answer any questions in your business SEO needs.","_et_gb_content_width":"","footnotes":""},"categories":[28,23],"tags":[],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","category-seo"],"acf":[],"yoast_head":"\n