{"id":288,"date":"2017-07-01T22:15:02","date_gmt":"2017-07-01T22:15:02","guid":{"rendered":"http:\/\/localhost\/animasmarketing\/?p=288"},"modified":"2020-05-06T19:36:41","modified_gmt":"2020-05-06T19:36:41","slug":"consumers-through-the-sales-funnel","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/consumers-through-the-sales-funnel\/","title":{"rendered":"Consumers Through the Sales Funnel"},"content":{"rendered":"

[et_pb_section fb_built=”1″ background_color=”#f4f4f4″ admin_label=”section” _builder_version=”3.0.100″ custom_padding=”0px|0px|0px|0px”][et_pb_row custom_padding=”0px|0px|27px|0px” module_class_1=”blog_column1_background” _builder_version=”3.0.100″][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” module_class=”blog_column1_background”][et_pb_text admin_label=”Text” _builder_version=”3.0.101″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_class=”m_mainblogcontent”]<\/p>\n

Consumers Through the Sales Funnel<\/a><\/h1>\n
\n

\"Business<\/p>\n

by Tyler Rice<\/div>\n
\"business<\/div>\n
Last updated July 1, 2017<\/div>\n<\/div>\n
<\/div>\n

The last post we discussed the different elements that go into the sales funnel cycle and how they relate to social media results. To review, those elements were:<\/p>\n

1. Exposure<\/strong><\/h3>\n

2. Influence<\/strong><\/h3>\n

3. Engagement<\/strong><\/h3>\n

4.\u00a0Action\/Conversation<\/strong><\/h3>\n

5. Customer Retention<\/strong><\/h3>\n

Now, I would like to give a specific example of how consumers in social media relate<\/g> to each path in the sales funnel.<\/p>\n

Person A<\/strong><\/p>\n

1. Notices a boosted Facebook post discussing how your company can provide valuable resources. (Exposure<\/strong>)<\/p>\n

2. Sees a friend write a review of your company on social media. (Influence<\/strong>)<\/p>\n

3. Likes your company\u2019s Facebook page and sees a post raving about a new product. He clicks the link and follows it to your website. (Engagement<\/strong>)<\/p>\n

4. Signs up for your newsletter after seeing an offer for a free coupon for a product he is interested in. (Action\/Conversation, Soft Lead<\/strong>)<\/p>\n

5. Fills out his contact information on the website to receive a free consultation. (Action\/Conversation, Hard Lead<\/strong>)<\/p>\n

6. Meets for the consultation and decides to buy your company\u2019s services. (Action\/Conversation, Hard Lead<\/strong>)<\/p>\n

7. After using the services and following your company\u2019s Twitter, he sees a helpful post and decides to retweet it. (Engagement<\/strong>)<\/p>\n

 <\/p>\n

This consumer went through all the cycles of the sales funnel and began to begin the process again at the engagement level. Just as any person can leave the sales funnel<\/g> at any time, it is important to realize that customers can enter the sales funnel at any level.<\/p>\n

Measuring the sales funnel will provide valuable information on when you are doing best and where you might be losing customers and how you can improve on that.<\/p>\n

 <\/p>\n

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Free Digital Marketing Report ($150 Value)<\/h3>\n

\"marketingWant to know how your business stacks up against the competition?<\/p>\n

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[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers Through the Sales Funnel by Tyler Rice Last updated July 1, 2017 The last post we discussed the different elements that go into the sales funnel cycle and how they relate to social media results. To review, those elements were: 1. Exposure 2. Influence 3. Engagement 4.\u00a0Action\/Conversation 5. Customer Retention Now, I would like […]<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"It is important to optimize your funnel process to best serve your customers. If you have a great sales funnel, you are receiving great revenues.","_et_pb_use_builder":"on","_et_pb_old_content":"The last post we discussed the different elements that go into the sales funnel cycle and how they relate to social media results. To review, those elements were:\r\n\r\n1. Exposure\r\n\r\n2. Influence\r\n\r\n3. Engagement\r\n\r\n4.\u00a0Action\/Conversation\r\n\r\n5. Customer Retention\r\n\r\nNow, I would like to give specific example of how consumers in social media relate to each path in the sales funnel.\r\n\r\nPerson A\r\n\r\n1. Notices a boosted Facebook post discussing how your company can provide valuable resources. (Exposure)\r\n\r\n2. Sees a friend write a review of your company on social media. (Influence)\r\n\r\n3. Likes your company\u2019s Facebook page and sees a post raving about a new product. He clicks the link and follows it to your website. (Engagement)\r\n\r\n4. Signs up for your newsletter after seeing an offer for a free coupon for a product he is interested in. (Action\/Conversation, Soft Lead)\r\n\r\n5. Fills out his contact information on the website to receive a free consultation. (Action\/Conversation, Hard Lead)\r\n\r\n6. Meets for the consultation and decides to buy your company\u2019s services. (Action\/Conversation, Hard Lead)\r\n\r\n7. After using the services and following your company\u2019s twitter, he sees a helpful post and decides to retweet it. (Engagement)\r\n\r\n \r\n\r\nThis consumer went through all the cycles of the sales funnel and began to begin the process again at the engagement level. Just as any person can leave the sales funnel at any time, it is important to realize that customers can enter the sales funnel at any level.\r\n\r\nMeasuring the sales funnel will provide valuable information on when you are doing best and where you might be losing customers and how you can improve on that.","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"acf":[],"yoast_head":"\nConsumers Through the Sales Funnel - Animas Marketing<\/title>\n<meta name=\"description\" content=\"It is important to optimize your funnel process to best serve your customers. 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