![\"Business](\"..\/wp-content\/uploads\/2018\/02\/tyler-rice-business-marketing.png\")
<\/p>\n
![\"business](\"..\/wp-content\/uploads\/2018\/02\/business-clock-icon-2.png\"){kind=icon}
<\/div>\nBrand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed.<\/p>\n
The sections below explain each part of the sales funnel process to better understand the form and steps involved in bringing in new customers.<\/p>\n
<\/p>\n
1. Exposure<\/strong><\/h3>\nExposure is the first part of the sales funnel and can be understood simply as the number of people who see your branding.<\/p>\n
While brand reach is a broad subject, when more people enter the top of the funnel, more opportunities trickle down to leads. When it comes to social media, this exposure can easily be measured by fans, followers, and subscribers to each update.<\/p>\n
While there is no way to tell if each person who clicked on a post or link is listening to what you say, there is potential there for the consumer to listen and see more about your brand.<\/p>\n
It is equally important to realize that spending money on exposure to social media costs a fraction of what it would cost for traditional media outlets such as newspaper or television.<\/p>\n
The more you reach out with brand awareness, the more sales opportunities present themselves to your business.
<\/strong><\/p>\nExamples of social media measurement tools from this brand reach would be:<\/p>\n
Twitter:<\/strong> Content Impressions<\/p>\nFacebook:<\/strong> Total Reach<\/p>\nYouTube:<\/strong> Channel Views<\/p>\nInstagram:<\/strong> Photo<\/p>\n <\/p>\n
2. Influence<\/strong><\/h3>\nInfluence is in a separate category than exposure.<\/p>\n
While exposure is the number of people who can see your brand, influence is essentially when a person is reached through a referral by a specific person (an influencer.)<\/p>\n
For example, take Inferno (2016), the new movie starring Tom Hanks. The actor may go on talk show hosts, advertisements, and other media to promote the new movie.<\/p>\n
While this could be an effective way to advertise the film<\/a>, a credible article from Thelma Adams, a critic from the movie critic website, RottenTomatoes.com, could prove to have far more reach and effectiveness than the actor promoting the movie.<\/p>\nInfluencers have the ability to make people listen. They have the loyal fans and followers who\u00a0trust\u00a0their opinions.\u00a0<\/strong><\/p>\nTo quantify and add value to the category of influence, you can begin with a measurement of how many influencers mention the brand.<\/p>\n
After that, estimate the reach that was obtained with those efforts. This can be acquired through any social media outlet.<\/p>\n
<\/p>\n
3. Engagement<\/strong><\/h3>\nThis is where the value of social media comes into play as you can easily quantify those who are engaging with your brand.<\/p>\n
Engagement is when anyone takes a physical activity during the time that is being measured to interact with your company and brand.<\/strong><\/p>\nThis is the HUGE difference between quantifying results from traditional media and social media since you can have two-way conversations with any social media outlet.<\/p>\n
While one may be able to measure how many people had viewed a specific advertisement or ad campaign on television or newspaper, there is no way to understand how the customer can share or engage with the brand like with social media.<\/p>\n
Consumers are more likely to buy from your brand if they have taken the time to actively engage in it.<\/strong><\/p>\n <\/p>\n
4. Action & Conversation<\/strong><\/h3>\nThere are two types of leads that can be generated through social media and that is leads who are ready to buy on the spot (hard-leads) or consumers who have provided contact information in exchange to continue a conversation with the brand to buy later (soft leads).<\/p>\n
It is in the action and conversation stage that qualified leads go on to buy your brand\u2019s products and services.<\/p>\n
This stage differs in sales than traditional media since people who are engaged with the social media of your brand may take time to act rather than having an immediate need. If you are doing the job correctly, you will see sales and action form from the engagement of your brand.<\/p>\n
You may use marketing data analytics<\/a> to continually refine and test your sales funnel<\/a> to ensure that your company is paying the least money to generate brand engagement.<\/p>\n <\/p>\n
5. Customer Retention<\/strong><\/h3>\nThis is the most overlooked and final stage of the sales funnel. This is where it is important for focus on customers who have already purchased from your company and to guide them back through the sales funnel to continue gaining business from them.<\/p>\n
It is extremely important to measure the trends in these customers to keep them coming back for more.<\/p>\n
To make more money from these customers you can either encourage them to spend more during each transaction or encourage them to purchase more often.<\/p>\n
This will allow you to gather important quantifiable data on your existing customers and will provide valuable insight on revenues.<\/p>\n
This social media analysis, along with other analysis, can prove to show which way of engagement is best for your customers.<\/p>\n
[\/et_pb_text][et_pb_comments show_count=”off” _builder_version=”4.16″ form_field_background_color=”#ffffff” header_font=”||||||||” meta_font=”||||||||” body_font=”||||||||” form_field_font=”ABeeZee||||||||” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_width=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”left” custom_padding=”|40px||40px” border_width_all=”1px” border_color_all=”#afafaf” button_border_radius_hover=”3px” button_bg_color_hover=”#d3491f” form_background_color=”#ffffff” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”3px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#d3491f” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_comments][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Is Your Business Being Found Online?” button_url=”https:\/\/animasmarketing.com\/resources\/small-business-assessment\/” button_text=”Learn More” module_id=”m_marketing_report” _builder_version=”4.16″ header_font=”|700|||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”32px” body_font=”||||||||” body_text_color=”#ffffff” body_font_size=”20px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”40px||80px|” custom_padding=”|20px|40px|20px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”padding-top:0px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
![\"Laptop](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/01\/Laptop-Metrics-Colorado.png\")
<\/p>\n
Free Digital Marketing Report ($150 Value)<\/h3>\n
![\"marketing](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/marketing-module-line.png\")
Want to know how your business stacks up against the competition?<\/p>\n
[\/et_pb_cta][et_pb_search exclude_pages=”off” show_button=”off” placeholder=”Search our blog…” button_color=”#eeeeee” placeholder_color=”#bbbbbb” _builder_version=”4.16″ form_field_text_color=”#71818c” button_font=”||||||||” button_text_color=”#bbbbbb” button_font_size=”16px” form_field_font=”||||||||” form_field_font_size=”16px” background_color=”#f7f9fb” max_width=”260px” module_alignment=”center” custom_margin=”0px||0px|” custom_padding=”20px||20px|” border_radii=”on|60px|60px|60px|60px” border_width_all=”2px” border_color_all=”#e2e2e2″ input_text_color=”#71818c” input_font=”||||||||” input_font_size=”16px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_search][et_pb_cta title=”Need Marketing Help?” button_url=”\/contact” button_text=”Learn More” module_class=”marketing_help_2″ _builder_version=”4.16″ header_font=”|700|||||||” header_text_align=”center” header_font_size=”32px” body_font=”|300|||||||” body_text_color=”#777777″ body_font_size=”24px” background_color=”#ffffff” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”80px||80px|” custom_padding=”0px|0px|60px|0px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”background-color:#0e76bc;||padding-top:40px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
If you want assistance with marketing strategies to grow your business, then let’s talk.<\/p>\n
[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
The Five Categories in the Sales Funnel by Tyler Rice Last updated Feb. 22, 2023 \u00a0 Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part of the sales funnel process to […]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.","_et_pb_use_builder":"on","_et_pb_old_content":"Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part of the sales funnel process to better understand the form and steps involved in bringing in new customers.\r\n
\u00a0 \u00a0 \u00a0 1. Exposure<\/h3>\r\nExposure is the first part of the sales funnel and can be understood simply as the amount of people who see your branding. While brand reach is a broad subject, when more people enter the top of the funnel, more opportunities trickle down to leads. When it comes to social media, this exposure can easily be measured by fans, followers, and subscribers to each update.\r\n\r\nWhile there is no way to tell if each person who clicked on a post or link is listening to what you say, there is potential there for the consumer to listen and see more about your brand. It is equally important to realize that spending money on exposure with social media costs a fraction of what it would cost for traditional media outlets such as newspaper or television.\r\n\r\nThe more you reach out with brand awareness, the more sales opportunities present themselves to your business.\r\n<\/strong>\r\n\r\nExamples of social media measurement tools from this brand reach would be:\r\n\r\nTwitter: Content Impressions\r\n\r\nFacebook: Total Reach\r\n\r\nYouTube: Channel Views\r\n\r\nInstagram: Photo\r\n\u00a0 \u00a0 \u00a0 2. Influence<\/h3>\r\nInfluence is in a separate category than exposure. While exposure is the amount of people who can see your brand, influence is essentially when a person is reached through a referral by a specific person (an influencer.) For example, take Inferno (2016), the new movie starring Tom Hanks. The actor may go on talk show hosts, advertisements, and other media to promote the new movie.\r\n\r\nWhile this could be an effective way to advertise the film, a credible article from Thelma Adams, a critic from the movie critic website, RottenTomatoes.com, could prove to have far more reach and effectiveness than the actor promoting the movie.\r\n\r\nInfluencers have the ability to make people listen. They have the loyal fans and followers who\u00a0trust\u00a0their opinions.\u00a0<\/strong>\r\n\r\nTo quantify and add value to the category of influence, you can begin with a measurement of how many influencers mention the brand. After that, estimate the reach that was obtained with those efforts. This can be acquired through any social media outlet.\r\n\u00a0 \u00a0 \u00a0 3. Engagement<\/h3>\r\nThis is where the value of social media comes into play as you can easily quantify those who are engaging with your brand.\r\n\r\nEngagement is when anyone takes a physical action during the time that is being measured to interact with your company and brand.<\/strong>\r\n\r\nThis is the HUGE difference between quantifying results from traditional media and social media since you can have two-way conversations with any social media outlet. While one may be able to measure how many people had viewed a specific advertisement or ad campaign on television or newspaper, there is no way to understand how the customer can share or engage with the brand like with social media.\r\n\r\nConsumers are more likely to buy from your brand if they have taken the time to actively engage in it.<\/strong>\r\n\u00a0 \u00a0 \u00a0 4. Action & Conversation<\/h3>\r\nThere are two types of leads that can be generated through social media and that is leads who are ready to buy on the spot (hard-leads) or consumers who have provided contact information in exchange to continue a conversation with the brand to buy later (soft leads).\r\n\r\nIt is in the action and conversation stage that qualified leads go on to buy your brand\u2019s products and services. This stage differs in sales than traditional media since people who are engaged with the social media of your brand may take time to act rather than having an immediate need. If you are doing the job correctly, you will see sales and action form from the engagement of your brand.\r\n\u00a0 \u00a0 \u00a0 5. Customer Retention<\/h3>\r\nThis is the most overlooked and final stage of the sales funnel. This is where it is important for focus on customers who have already purchased from your company and to guide them back through the sales funnel to continue gaining business from them.\r\n\r\nIt is extremely important to measure the trends in these customers to keep them coming back for more. To make more money from these customers you can either encourage them to spend more during each transaction or encourage them to purchase more often. This will allow you to gather important quantifiable data on your existing customers and will provide valuable insight on revenues.\r\n\r\nThis social media analysis, along with other analysis, can prove to show which way of engagement is best for your customers.","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"acf":[],"yoast_head":"\nThe Five Categories in the Sales Funnel - Animas Marketing<\/title>\n<meta name=\"description\" content=\"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Five Categories in the Sales Funnel - Animas Marketing\" \/>\n<meta property=\"og:description\" content=\"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Animas Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/animasmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-01T22:09:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-25T11:01:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler Rice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler Rice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Five Categories in the Sales Funnel - Animas Marketing","description":"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/","og_locale":"en_US","og_type":"article","og_title":"The Five Categories in the Sales Funnel - Animas Marketing","og_description":"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.","og_url":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/","og_site_name":"Animas Marketing","article_publisher":"https:\/\/www.facebook.com\/animasmarketing\/","article_published_time":"2017-07-01T22:09:41+00:00","article_modified_time":"2023-11-25T11:01:32+00:00","og_image":[{"width":600,"height":250,"url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg","type":"image\/jpeg"}],"author":"Tyler Rice","twitter_card":"summary_large_image","twitter_creator":"@animasmarketing","twitter_site":"@animasmarketing","twitter_misc":{"Written by":"Tyler Rice","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#article","isPartOf":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/"},"author":{"name":"Tyler Rice","@id":"https:\/\/animasmarketing.com\/#\/schema\/person\/aa8b3ef278c99d5057df213fd00ab749"},"headline":"The Five Categories in the Sales Funnel","datePublished":"2017-07-01T22:09:41+00:00","dateModified":"2023-11-25T11:01:32+00:00","mainEntityOfPage":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/"},"wordCount":1960,"commentCount":0,"publisher":{"@id":"https:\/\/animasmarketing.com\/#organization"},"image":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg","articleSection":["Marketing Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/","url":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/","name":"The Five Categories in the Sales Funnel - Animas Marketing","isPartOf":{"@id":"https:\/\/animasmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#primaryimage"},"image":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg","datePublished":"2017-07-01T22:09:41+00:00","dateModified":"2023-11-25T11:01:32+00:00","description":"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.","breadcrumb":{"@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#primaryimage","url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg","contentUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2017\/07\/sales-funnel.jpg","width":600,"height":250,"caption":"Sales Funnel"},{"@type":"BreadcrumbList","@id":"https:\/\/animasmarketing.com\/the-five-categories-in-the-sales-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/animasmarketing.com\/"},{"@type":"ListItem","position":2,"name":"The Five Categories in the Sales Funnel"}]},{"@type":"WebSite","@id":"https:\/\/animasmarketing.com\/#website","url":"https:\/\/animasmarketing.com\/","name":"Animas Marketing","description":"Digital Marketing Agency to help your business grow.","publisher":{"@id":"https:\/\/animasmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/animasmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/animasmarketing.com\/#organization","name":"Animas Marketing","url":"https:\/\/animasmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/animasmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/website_logo3.png","contentUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/website_logo3.png","width":299,"height":300,"caption":"Animas Marketing"},"image":{"@id":"https:\/\/animasmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/animasmarketing\/","https:\/\/x.com\/animasmarketing"]},{"@type":"Person","@id":"https:\/\/animasmarketing.com\/#\/schema\/person\/aa8b3ef278c99d5057df213fd00ab749","name":"Tyler Rice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","caption":"Tyler Rice"}}]}},"_links":{"self":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":3,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":217626,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/282\/revisions\/217626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong><\/p>\n
Examples of social media measurement tools from this brand reach would be:<\/p>\n
Twitter:<\/strong> Content Impressions<\/p>\n Facebook:<\/strong> Total Reach<\/p>\n YouTube:<\/strong> Channel Views<\/p>\n Instagram:<\/strong> Photo<\/p>\n <\/p>\n Influence is in a separate category than exposure.<\/p>\n While exposure is the number of people who can see your brand, influence is essentially when a person is reached through a referral by a specific person (an influencer.)<\/p>\n For example, take Inferno (2016), the new movie starring Tom Hanks. The actor may go on talk show hosts, advertisements, and other media to promote the new movie.<\/p>\n While this could be an effective way to advertise the film<\/a>, a credible article from Thelma Adams, a critic from the movie critic website, RottenTomatoes.com, could prove to have far more reach and effectiveness than the actor promoting the movie.<\/p>\n Influencers have the ability to make people listen. They have the loyal fans and followers who\u00a0trust\u00a0their opinions.\u00a0<\/strong><\/p>\n To quantify and add value to the category of influence, you can begin with a measurement of how many influencers mention the brand.<\/p>\n After that, estimate the reach that was obtained with those efforts. This can be acquired through any social media outlet.<\/p>\n <\/p>\n This is where the value of social media comes into play as you can easily quantify those who are engaging with your brand.<\/p>\n Engagement is when anyone takes a physical activity during the time that is being measured to interact with your company and brand.<\/strong><\/p>\n This is the HUGE difference between quantifying results from traditional media and social media since you can have two-way conversations with any social media outlet.<\/p>\n While one may be able to measure how many people had viewed a specific advertisement or ad campaign on television or newspaper, there is no way to understand how the customer can share or engage with the brand like with social media.<\/p>\n Consumers are more likely to buy from your brand if they have taken the time to actively engage in it.<\/strong><\/p>\n <\/p>\n There are two types of leads that can be generated through social media and that is leads who are ready to buy on the spot (hard-leads) or consumers who have provided contact information in exchange to continue a conversation with the brand to buy later (soft leads).<\/p>\n It is in the action and conversation stage that qualified leads go on to buy your brand\u2019s products and services.<\/p>\n This stage differs in sales than traditional media since people who are engaged with the social media of your brand may take time to act rather than having an immediate need. If you are doing the job correctly, you will see sales and action form from the engagement of your brand.<\/p>\n You may use marketing data analytics<\/a> to continually refine and test your sales funnel<\/a> to ensure that your company is paying the least money to generate brand engagement.<\/p>\n <\/p>\n This is the most overlooked and final stage of the sales funnel. This is where it is important for focus on customers who have already purchased from your company and to guide them back through the sales funnel to continue gaining business from them.<\/p>\n It is extremely important to measure the trends in these customers to keep them coming back for more.<\/p>\n To make more money from these customers you can either encourage them to spend more during each transaction or encourage them to purchase more often.<\/p>\n This will allow you to gather important quantifiable data on your existing customers and will provide valuable insight on revenues.<\/p>\n This social media analysis, along with other analysis, can prove to show which way of engagement is best for your customers.<\/p>\n [\/et_pb_text][et_pb_comments show_count=”off” _builder_version=”4.16″ form_field_background_color=”#ffffff” header_font=”||||||||” meta_font=”||||||||” body_font=”||||||||” form_field_font=”ABeeZee||||||||” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_width=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”left” custom_padding=”|40px||40px” border_width_all=”1px” border_color_all=”#afafaf” button_border_radius_hover=”3px” button_bg_color_hover=”#d3491f” form_background_color=”#ffffff” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”3px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#d3491f” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_comments][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Is Your Business Being Found Online?” button_url=”https:\/\/animasmarketing.com\/resources\/small-business-assessment\/” button_text=”Learn More” module_id=”m_marketing_report” _builder_version=”4.16″ header_font=”|700|||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”32px” body_font=”||||||||” body_text_color=”#ffffff” body_font_size=”20px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”40px||80px|” custom_padding=”|20px|40px|20px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”padding-top:0px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n [\/et_pb_cta][et_pb_search exclude_pages=”off” show_button=”off” placeholder=”Search our blog…” button_color=”#eeeeee” placeholder_color=”#bbbbbb” _builder_version=”4.16″ form_field_text_color=”#71818c” button_font=”||||||||” button_text_color=”#bbbbbb” button_font_size=”16px” form_field_font=”||||||||” form_field_font_size=”16px” background_color=”#f7f9fb” max_width=”260px” module_alignment=”center” custom_margin=”0px||0px|” custom_padding=”20px||20px|” border_radii=”on|60px|60px|60px|60px” border_width_all=”2px” border_color_all=”#e2e2e2″ input_text_color=”#71818c” input_font=”||||||||” input_font_size=”16px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_search][et_pb_cta title=”Need Marketing Help?” button_url=”\/contact” button_text=”Learn More” module_class=”marketing_help_2″ _builder_version=”4.16″ header_font=”|700|||||||” header_text_align=”center” header_font_size=”32px” body_font=”|300|||||||” body_text_color=”#777777″ body_font_size=”24px” background_color=”#ffffff” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff5f27″ button_border_color=”rgba(255,255,255,0.34)” button_font=”||||||||” button_use_icon=”off” custom_margin=”80px||80px|” custom_padding=”0px|0px|60px|0px” custom_css_promo_description=”padding-bottom:40px;” custom_css_promo_title=”background-color:#0e76bc;||padding-top:40px;||padding-bottom:40px;” box_shadow_style=”preset1″ button_bg_color_hover=”#c4521d” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#c4521d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n If you want assistance with marketing strategies to grow your business, then let’s talk.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Five Categories in the Sales Funnel by Tyler Rice Last updated Feb. 22, 2023 \u00a0 Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part of the sales funnel process to […]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"The sales funnel is one of the most important concepts when understanding how to acquire and retain customers. Learn more at Animas Marketing.","_et_pb_use_builder":"on","_et_pb_old_content":"Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part of the sales funnel process to better understand the form and steps involved in bringing in new customers.\r\n2. Influence<\/strong><\/h3>\n
3. Engagement<\/strong><\/h3>\n
4. Action & Conversation<\/strong><\/h3>\n
5. Customer Retention<\/strong><\/h3>\n
<\/p>\nFree Digital Marketing Report ($150 Value)<\/h3>\n
Want to know how your business stacks up against the competition?<\/p>\n\u00a0 \u00a0 \u00a0 1. Exposure<\/h3>\r\nExposure is the first part of the sales funnel and can be understood simply as the amount of people who see your branding. While brand reach is a broad subject, when more people enter the top of the funnel, more opportunities trickle down to leads. When it comes to social media, this exposure can easily be measured by fans, followers, and subscribers to each update.\r\n\r\nWhile there is no way to tell if each person who clicked on a post or link is listening to what you say, there is potential there for the consumer to listen and see more about your brand. It is equally important to realize that spending money on exposure with social media costs a fraction of what it would cost for traditional media outlets such as newspaper or television.\r\n\r\nThe more you reach out with brand awareness, the more sales opportunities present themselves to your business.\r\n<\/strong>\r\n\r\nExamples of social media measurement tools from this brand reach would be:\r\n\r\nTwitter: Content Impressions\r\n\r\nFacebook: Total Reach\r\n\r\nYouTube: Channel Views\r\n\r\nInstagram: Photo\r\n
\u00a0 \u00a0 \u00a0 2. Influence<\/h3>\r\nInfluence is in a separate category than exposure. While exposure is the amount of people who can see your brand, influence is essentially when a person is reached through a referral by a specific person (an influencer.) For example, take Inferno (2016), the new movie starring Tom Hanks. The actor may go on talk show hosts, advertisements, and other media to promote the new movie.\r\n\r\nWhile this could be an effective way to advertise the film, a credible article from Thelma Adams, a critic from the movie critic website, RottenTomatoes.com, could prove to have far more reach and effectiveness than the actor promoting the movie.\r\n\r\nInfluencers have the ability to make people listen. They have the loyal fans and followers who\u00a0trust\u00a0their opinions.\u00a0<\/strong>\r\n\r\nTo quantify and add value to the category of influence, you can begin with a measurement of how many influencers mention the brand. After that, estimate the reach that was obtained with those efforts. This can be acquired through any social media outlet.\r\n
\u00a0 \u00a0 \u00a0 3. Engagement<\/h3>\r\nThis is where the value of social media comes into play as you can easily quantify those who are engaging with your brand.\r\n\r\nEngagement is when anyone takes a physical action during the time that is being measured to interact with your company and brand.<\/strong>\r\n\r\nThis is the HUGE difference between quantifying results from traditional media and social media since you can have two-way conversations with any social media outlet. While one may be able to measure how many people had viewed a specific advertisement or ad campaign on television or newspaper, there is no way to understand how the customer can share or engage with the brand like with social media.\r\n\r\nConsumers are more likely to buy from your brand if they have taken the time to actively engage in it.<\/strong>\r\n
\u00a0 \u00a0 \u00a0 4. Action & Conversation<\/h3>\r\nThere are two types of leads that can be generated through social media and that is leads who are ready to buy on the spot (hard-leads) or consumers who have provided contact information in exchange to continue a conversation with the brand to buy later (soft leads).\r\n\r\nIt is in the action and conversation stage that qualified leads go on to buy your brand\u2019s products and services. This stage differs in sales than traditional media since people who are engaged with the social media of your brand may take time to act rather than having an immediate need. If you are doing the job correctly, you will see sales and action form from the engagement of your brand.\r\n
\u00a0 \u00a0 \u00a0 5. Customer Retention<\/h3>\r\nThis is the most overlooked and final stage of the sales funnel. This is where it is important for focus on customers who have already purchased from your company and to guide them back through the sales funnel to continue gaining business from them.\r\n\r\nIt is extremely important to measure the trends in these customers to keep them coming back for more. To make more money from these customers you can either encourage them to spend more during each transaction or encourage them to purchase more often. This will allow you to gather important quantifiable data on your existing customers and will provide valuable insight on revenues.\r\n\r\nThis social media analysis, along with other analysis, can prove to show which way of engagement is best for your customers.","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"acf":[],"yoast_head":"\n