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We cannot stress enough the importance of client reviews. A short and simple review can have more impact on your conversions than a blurb of copy on your landing page. It\u2019s the reason why star ratings are valuable. A one-star or half-star difference might be all the reason your customer needs to prefer your competition. You may read more about why customer reviews are important<\/a>.<\/p>\n Unfortunately, these ratings and reviews aren\u2019t always automatic. You need to be proactive in requesting your clients for honest and positive reviews. But since asking can get awkward, we\u2019ve shared some clever ways to ask for reviews.<\/p>\n <\/p>\n <\/p>\n Reviews are simply what customers say about your products, services, or business as a whole. They carry a lot of weight with potential customers than what businesses say. Today, potential customers trust online reviews just like they do personal recommendations. It\u2019s the reason influencer marketing has grown over the past couple of years.<\/p>\n Reviews are useful to both businesses and customers. Customers gain insight from past buyers\u2019 opinions informed by their first-hand experience of the service and product. Positive reviews boost a business’s reputation, and negative reviews point to areas that require improvement.<\/p>\n Generally, reviews help build trust and help potential customers choose the business to work with. A business with poor or no reviews leaves a lot of money on the table.<\/p>\n Below is a guide on how to ask for a client review.<\/p>\n <\/p>\n <\/p>\n There are numerous avenues as there are modes of communication within the business and marketing options you can use. These include:<\/p>\n Requesting for a review in person is the most effective method to get the happy company reviews and the most intimidating. It\u2019s a perfect method for entrepreneurs who\u2019ve built strong relationships with their customers and have regular contact.<\/p>\n You can either wait for the customer to shower you with praise and make your request or initiate a conversation. Then depending on the reply, you can decide if the time is ripe to make your request.<\/p>\n In response to praise, the conversation can flow as follows:<\/p>\n Customer: (praising your business)<\/em><\/p>\n You: I\u2019m glad to hear you love our products\/services. We work hard to [do what they are praising you for]. We appreciate your business and taking the time to provide positive feedback. <\/em><\/p>\n Customer: My pleasure. Thank you for the great service\/product.<\/em><\/p>\n You: We live for such positive comments. It helps us work even harder and makes potential customers confident in choosing us.<\/em><\/p>\n When you\u2019re the one reaching out, use these questions to drive the customer into sharing their experience with you:<\/p>\n If your business offers phone customer support, you\u2019ll have many opportunities to request reviews over the phone. Be careful who you approach for a review. A customer you\u2019ve just helped resolve a long and difficult problem isn\u2019t ideal.<\/p>\n A satisfied customer, preferably one who has voiced their appreciation for your service, is a good candidate to request reviews.<\/p>\n Example:<\/p>\n We are happy to have served you. We appreciate your business and would be thankful to share your experience on [online review platform]. Your review will help build trust with others knowing they have our support should issues arise.<\/em><\/p>\n Alternatively, you can make your request through a text:<\/p>\n Hi [Customer\u2019s name], thank you for choosing us. We\u2019d love it if you spared some time to review us on [enter review site]. Click here: [link to review site]. Thank you for your time.<\/em><\/p>\n <\/p>\n <\/p>\n Most entrepreneurs get good results from their testimonial or review pages on their sites. Potential clients visit these pages first before deciding on buying from you. You can have a call to action on different places on the website leading customers to the landing page to leave a review.<\/p>\n <\/p>\n Asking for reviews via email is still a good strategy, especially if you’re doing email marketing through a content strategy agency<\/a>. You can include the review platform link in the email to make the process easier for the customer. You can opt to send:<\/p>\n Example of an email blast:<\/p>\n Dear [name]<\/em><\/p>\n Thank you for choosing our product. We hope it surpassed your expectations. If yes, do you mind leaving a review at [enter review platform link]? This encourages us to continue producing excellent products and spreads the good word to potential clients. <\/em><\/p>\n Thank you for being our customer.<\/em><\/p>\n Remember to keep the emails short as people are busy, and you want them to spend more time leaving a review.<\/p>\n <\/p>\n Social media platforms are a great avenue for requesting reviews. If your social profiles are active and customers engage your brand, they are likely to offer reviews. But be wary of negative reviews as they can spread like wildfire \u2013 even faster than positive reviews.<\/p>\n <\/p>\n The customer might not review the product or service immediately after a purchase, but they can review the buying experience. How easy it was to navigate the site, complete a purchase or interact with your sales team.<\/p>\n A review at this stage is important since the experience and process are still fresh. And if it\u2019s a customer\u2019s second, third or fourth purchase, they may leave positive feedback.<\/p>\n On the thank you page, you can write:<\/p>\n Thank you for buying from us. If you love the product, take a few minutes to leave a review here [provide a link to the review platform].<\/em><\/p>\n <\/p>\n <\/p>\n Unlike with thank you pages, you need a customer\u2019s email to send an invoice. You can add a call to action to the invoice or receipt requesting them to leave a review. Craft something similar to the thank your page message.<\/p>\n <\/p>\n Although there are many different ways to request reviews<\/a>, the most effective way is different for every business. You can have the different options described above in place and experiment on which yields the best results. Considering the importance of reviews, marketing agencies<\/a> help to optimize work with them.<\/p>\n Just remember, good reviews aren\u2019t selfish or forced. Moreover, you should respond to both positive and negative reviews.<\/p>\n <\/p>\n Tim Absalikov is the Acting CEO of Lasting Trend. Tim is an expert in technical optimization. He has a deep understanding of SEO, SEM, UX and UI considerations, shopping campaigns, PLA, RLSA, dynamic retargeting, works with E-Commerce and Web Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":" We cannot stress enough the importance of client reviews. A short and simple review can have more impact on your conversions than a blurb of copy on your landing page. It\u2019s the reason why star ratings are valuable. A one-star or half-star difference might be all the reason your customer needs to prefer your […]<\/p>\n","protected":false},"author":1,"featured_media":19368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[49],"class_list":["post-19362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-marketing"],"acf":[],"yoast_head":"\nWhy Client Reviews are Important<\/span><\/strong><\/h2>\n
![\"\"](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/04\/two.png\")
<\/p>\nHow to Request for Client reviews<\/span><\/strong><\/h2>\n
![\"\"](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/04\/three.png\")
<\/p>\nIn-person<\/strong><\/h3>\n
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Over the phone<\/strong><\/h3>\n
Through your website<\/span><\/strong><\/h3>\n
![\"\"](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/04\/four.png\")
<\/p>\nVia Email<\/strong><\/h3>\n
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Via social media<\/strong><\/h3>\n
Via thank you pages<\/strong><\/h3>\n
On receipts and invoices<\/strong><\/h3>\n
![\"\"](\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/04\/five.png\")
<\/p>\nConclusion<\/strong><\/h2>\n
Bio:<\/strong><\/h4>\n
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