{"id":19128,"date":"2022-02-15T11:53:18","date_gmt":"2022-02-15T18:53:18","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=19128"},"modified":"2022-02-15T11:54:05","modified_gmt":"2022-02-15T18:54:05","slug":"make-the-perfect-promo-video-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/make-the-perfect-promo-video-in-5-easy-steps\/","title":{"rendered":"Make the Perfect Promo Video in 5 Easy Steps"},"content":{"rendered":"

You\u2019ve probably heard that your business should have a promo video. Great. What is it, and how do you do it well? Today we take a deep dive into the world of making great promo videos that actually sell your business.<\/p>\n

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What is a Promo Video?<\/strong><\/h2>\n

There\u2019s a lot of video content that\u2019s important for businesses in the modern digital marketing landscape. A promotional video is not the same as daily content. Rather, it\u2019s something of a \u2018teaser\u2019 for your business, drawing people in. It could be used to introduce your business or to bolster a specific marketing initiative, event, or sale. It\u2019s not a product video, and it\u2019s not really a brand video either. It\u2019s what makes them want to seek those out, instead, like a good movie trailer.<\/p>\n

Promo videos are best used to attract new eyes and create awareness of events and promotions. They can also powerfully \u2018remind\u2019 existing customers of what you have to offer them. Video content is easy to consume<\/a>, so it\u2019s powerful<\/a>. This makes them fun and effective ways to convey information.<\/p>\n

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What Makes a Good Promo Video?<\/strong><\/h2>\n

So a promo video is something simple that does a powerful job. This means you need to meet some key goals.<\/p>\n