{"id":19124,"date":"2022-02-15T11:44:25","date_gmt":"2022-02-15T18:44:25","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=19124"},"modified":"2022-11-21T00:31:23","modified_gmt":"2022-11-21T07:31:23","slug":"reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/","title":{"rendered":"Reasons Why Your Business Needs Video Content (And How To Not Break The Bank Making It)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19126\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg\" alt=\"\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg 1000w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1-980x1470.jpeg 980w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1-480x720.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A year or two ago you may have been assured that video content was a fad. Perhaps you\u2019re convinced your audience doesn\u2019t respond well to videos. Plus, it can easily become the most expensive piece of content you make, so it can\u2019t deliver ROI, right? Wrong! It\u2019s time for video content to wake up for businesses across the board. It\u2019s been shown over and over again to be the type of content that generates great engagement and drives results. How do you manage to develop a smart, budget-honoring video content strategy? And why? Let\u2019s take a closer look!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Top Engagement and Great ROI<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Video is the dominating content right now. Typically, they are shared more than blogs, which can have a profound effect on your business. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.0001fqdkty811d0pre111bomr14fi\"><span style=\"font-weight: 400;\">Up to 92% of mobile video audiences<\/span><\/a><span style=\"font-weight: 400;\"> share videos that strike a chord with them. Nor is this a \u2018fad\u2019 in online marketing. Video traffic is only growing. Creating great video content needs to become a priority for your business, or you will be left behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that video is also great for measurable ROI. It\u2019s an easy content form to track, and the tools to do so are often accessible through the platform itself. Combined with the fact that over \u2154 of viewers are more likely to buy from a video than a text post, and you\u2019re looking at an easy way to <\/span><a href=\"https:\/\/animasmarketing.com\/6-tips-that-can-help-you-improve-your-marketing-strategy\/\"><span style=\"font-weight: 400;\">determine exactly how effective video is for you<\/span><\/a><span style=\"font-weight: 400;\">&#8211; and the answer is likely to be \u2018very\u2019!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tell Better Stories<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Humans are very visual creatures and it\u2019s easy to impart a ton of information in just a few visuals. Everything from lighting to facial expressions tells a story and tells it fast. You can also \u2018reuse\u2019 video content for a ton of purposes, from different social platforms to <\/span><a href=\"https:\/\/animasmarketing.com\/how-to-run-a-successful-email-marketing-campaign\/\"><span style=\"font-weight: 400;\">emails <\/span><\/a><span style=\"font-weight: 400;\">and your landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube has become the second biggest search engine in the world thanks to its ownership by Google, too, so expect better SEO results. Plus, it\u2019s a great way to deliver soft-sell marketing, evoke emotions, and encourage investment in your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How Anyone Can Create Quality Video<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19125\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/2-3.jpeg\" alt=\"\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/2-3.jpeg 2250w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/2-3-1280x853.jpeg 1280w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/2-3-980x653.jpeg 980w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/2-3-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2250px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, how can you make quality video content without breaking the bank? Today, even the average smartphone has access to a range of quality cameras, including effects, so there\u2019s really no excuse. While every piece of content should be slick and on-message for your brand, not every video needs a massive budget. It simply needs to be made with an eye for detail and quality. Look for quality <\/span><a href=\"https:\/\/artlist.io\/royalty-free-music\"><span style=\"font-weight: 400;\">royalty free music for video<\/span><\/a><span style=\"font-weight: 400;\">, stock imagery, <a href=\"https:\/\/www.veedyou.com\/free-stock-video-sites\/\">stock video<\/a>, and freeware video platforms\/software to make your budget stretch further. Above all, make sure the content you create can be easily accessed via mobile devices, as that\u2019s where most of your viewers will be coming from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great video content doesn\u2019t have to be expensive. Instead, focus on telling compelling stories, keeping your brand messaging consistent, and connecting with your audience meaningfully. Don\u2019t miss out on this crucial content category because you\u2019re afraid of the cost- we guarantee the ROI you see will soon reassure you that video content is the way to market successfully after all.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A year or two ago you may have been assured that video content was a fad. Perhaps you\u2019re convinced your audience doesn\u2019t respond well to videos. Plus, it can easily become the most expensive piece of content you make, so it can\u2019t deliver ROI, right? Wrong! It\u2019s time for video content to wake up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Reasons Why Your Business Needs Video Content - Animas Marketing","_yoast_wpseo_metadesc":"A year or two ago you may have been assured that video content was a fad. Perhaps you\u2019re convinced your audience","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[102],"class_list":["post-19124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reasons Why Your Business Needs Video Content - Animas Marketing<\/title>\n<meta name=\"description\" content=\"A year or two ago you may have been assured that video content was a fad. 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Perhaps you\u2019re convinced your audience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Animas Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/animasmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T18:44:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T07:31:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"924\" \/>\n\t<meta property=\"og:image:height\" content=\"1386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler Rice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler Rice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reasons Why Your Business Needs Video Content - Animas Marketing","description":"A year or two ago you may have been assured that video content was a fad. 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Perhaps you\u2019re convinced your audience","og_url":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/","og_site_name":"Animas Marketing","article_publisher":"https:\/\/www.facebook.com\/animasmarketing\/","article_published_time":"2022-02-15T18:44:25+00:00","article_modified_time":"2022-11-21T07:31:23+00:00","og_image":[{"width":924,"height":1386,"url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg","type":"image\/jpeg"}],"author":"Tyler Rice","twitter_card":"summary_large_image","twitter_creator":"@animasmarketing","twitter_site":"@animasmarketing","twitter_misc":{"Written by":"Tyler Rice","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/#article","isPartOf":{"@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/"},"author":{"name":"Tyler Rice","@id":"https:\/\/animasmarketing.com\/#\/schema\/person\/aa8b3ef278c99d5057df213fd00ab749"},"headline":"Reasons Why Your Business Needs Video Content (And How To Not Break The Bank Making It)","datePublished":"2022-02-15T18:44:25+00:00","dateModified":"2022-11-21T07:31:23+00:00","mainEntityOfPage":{"@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/"},"wordCount":561,"commentCount":0,"publisher":{"@id":"https:\/\/animasmarketing.com\/#organization"},"image":{"@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg","keywords":["Video Marketing"],"articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/","url":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/","name":"Reasons Why Your Business Needs Video Content - Animas Marketing","isPartOf":{"@id":"https:\/\/animasmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/#primaryimage"},"image":{"@id":"https:\/\/animasmarketing.com\/reasons-why-your-business-needs-video-content-and-how-to-not-break-the-bank-making-it\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2022\/02\/1-1.jpeg","datePublished":"2022-02-15T18:44:25+00:00","dateModified":"2022-11-21T07:31:23+00:00","description":"A year or two ago you may have been assured that video content was a fad. 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