{"id":17594,"date":"2021-05-27T09:04:22","date_gmt":"2021-05-27T15:04:22","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=17594"},"modified":"2023-01-17T01:30:14","modified_gmt":"2023-01-17T08:30:14","slug":"clever-digital-marketing-tips","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/clever-digital-marketing-tips\/","title":{"rendered":"7 Clever Digital Marketing Tips and Tricks in 2021"},"content":{"rendered":"<p><a href=\"https:\/\/animasmarketing.com\/5-social-media-strategies-to-fuel-msp-growth\/\">Digital marketing strategies<\/a> are always changing. Every year, we get to identify emerging trends based on user preferences. It\u2019s safe to say that what worked two years ago is no longer valid, given how the economy, business landscape, customer needs, and even social norms have changed.<\/p>\n<p>With that said, let\u2019s take a look at these strategies you\u2019d want to incorporate into your digital marketing plan in 2021:<\/p>\n<p>&nbsp;<\/p>\n<h2>1.\u00a0\u00a0 The <em>AIDA <\/em>Formula<\/h2>\n<p>AIDA is a model utilized in marketing and advertising. The acronym stands for <strong>Awareness<\/strong>, <strong>Interest<\/strong>, <strong>Decision<\/strong>, and <strong>Action<\/strong>. A concept developed in 1898, AIDA covers the series of stages or steps that customers go through to arrive at a purchasing decision. In detail, they are as follows:<\/p>\n<ul>\n<li><strong>Awareness: <\/strong>In this stage, you make customers aware of your brand, products, and services that you\u2019re offering. Simply put, you\u2019re letting people know that you have a potential solution to their problem. Awareness usually comes from advertising.<\/li>\n<li><strong>Interest:<\/strong> General interest grows as prospective clients learn more about your product, including the benefits of using it and how the product fits within your current lifestyle. To make the most of this stage, ensure that information about your company is accessible to the customers you\u2019re eyeing at all times.<\/li>\n<li><strong>Decision:<\/strong> After being aware and developing an interest, potential clients then build a connection with your product. Upon reaching this stage, they would\u2019ve moved on from wanting your product to needing it.<\/li>\n<li><strong>Action: <\/strong>Finally, customers decide to interact with you about your product or service. They\u2019d either subscribe to your online mailing list, create an account on your website, subscribe to a trial version, or make a purchase from you.<\/li>\n<\/ul>\n<p>You might be wondering if this 120-year old marketing strategy is still relevant today. Yes, it still works. In fact, AIDA is applicable on almost all marketing channels if you want to grab your reader\u2019s attention and create a sense of want in the process of presenting a solution to their problem.\u00a0Digital marketers use this concept extensively for <a href=\"https:\/\/restorationboost.com\/water-damage-marketing\/\">water damage marketing<\/a>. Since this service is often less in demand than other home services, it would be more challenging to draw individuals into the sales funnel because it is an as-needed service.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17596\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-01.jpg\" alt=\"clever marketing tips\" width=\"602\" height=\"421\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-01.jpg 602w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-01-480x336.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 602px, 100vw\" \/><\/p>\n<p>In the year ahead, you\u2019d want to take advantage of this proven formula as part of <a href=\"https:\/\/www.rank-jacker.com\/\">your digital marketing strategy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>2.\u00a0\u00a0 Video Marketing<\/h2>\n<p>A recent study by Cisco shows that videos will account for 82% of consumer traffic online this year. Further, 99% of video marketers say they intend to continue using video in the future as expenditure on digital video ads will breach the $12 billion mark by 2024. These figures tell us how video has become such a driving force for digital marketing &#8212; a trend that will remain in the coming years. <span style=\"font-weight: 400;\">People\u2019s attention span is getting shorter by the day, and it would often take a lot of effort to get someone to stay on a website for longer than five minutes.\u00a0 That is why videos with a very catchy introduction have been getting much traction. They compel people to stay and watch until the end.<\/span><\/p>\n<p>What\u2019s great about integrating video, live video in particular, in your marketing strategy is that it\u2019s interactive, thus promoting engagement from your audience. Customers have various options to participate. They can either call in or post a question for you to answer during the live session.<\/p>\n<p>At present, branded and live videos are the most popular video marketing trends. Both are great ideas to incorporate in your digital marketing efforts as you continue to find fresh and exciting ways to keep your audience engaged. Product launches and other significant company events are ideal for displaying on live feeds. More significantly, sending out invitations ahead of time with a little incentive for people, such as prizes or coupons, would be an excellent approach to convince people to participate.<\/p>\n<p>&nbsp;<\/p>\n<h2>3.\u00a0\u00a0 Smart SEO<\/h2>\n<p>While the SEO landscape is looking very different than it did a few years back, it doesn\u2019t mean that it\u2019s any less important, or worse, dead. If anything, SEO is more important than ever if you\u2019re after getting your website indexed on major search engines, especially Google.<\/p>\n<p>One thing\u2019s for sure, trends concerning SEO continue to change over time, and the most significant challenge that these updates pose is knowing which of them are worth spending time on.<\/p>\n<p>For instance, one area that Google focuses on is setting apart keyword search from search intent. If you perform a search using terms such as \u201c<a href=\"https:\/\/reachdigitalgroup.com\/web-design-west-palm-beach\">West Palm Beach Web Design<\/a>,\u201d you\u2019d get results showing web design companies instead of \u201cweb design company in Florida,\u201d which is likely to display job boards.<\/p>\n<p>Does<a href=\"https:\/\/animasmarketing.com\/4-ways-to-improve-your-seo-in-2021\/\"> improving your current SEO techniques<\/a> impact your SEO marketing as a whole? It signifies the need for you to segment queries that you want to rank for, and equally important, double your efforts when doing a competitor analysis.<\/p>\n<p>Perhaps the easiest to remember, yet most often neglected advice, is to keep your marketing plan simple. It\u2019s best to stick with the strategies that are tried and tested in achieving the desired results for your business.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17595\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-02.jpg\" alt=\"clever marketing tips\" width=\"602\" height=\"401\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-02.jpg 602w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2021\/05\/clever-marketing-tips-02-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 602px, 100vw\" \/><\/p>\n<p>Since none of the existing formulas are written in stone, you can refer to the said strategies to know what to tweak and improve to gain maximum ROI.<\/p>\n<p>&nbsp;<\/p>\n<h2>4.\u00a0\u00a0 Mobile-friendly Site<\/h2>\n<p>With 3.5 billion users of mobile devices worldwide, having a mobile-friendly website is among the things you can\u2019t afford to neglect in 2021. Whether you own an eCommerce store or rely on web traffic to grow brand awareness, understanding how consumers use mobile devices is a must. That\u2019s why you\u2019ll need to evaluate your site and make it mobile-friendly if you haven\u2019t already.<\/p>\n<p>A mobile-friendly site reformats its content to show neatly on mobile devices. This way, you can make the most out of every conversion opportunity, with site visitors spending more time clicking and buying instead of sighing and complaining.<\/p>\n<p>Still not convinced? How about losing one in every two prospective clients that visit your site? According to a Google research about mobile brand experiences, over 60% of users won\u2019t be inclined to purchase from you again because of a bad mobile experience.<\/p>\n<p>&nbsp;<\/p>\n<h2>5.\u00a0\u00a0 Optimize Your Email Campaigns<\/h2>\n<p>Email is another marketing tool that has been around for years. Like SEO, it\u2019s not going anywhere just yet, maybe ever. In the past year, 78% of marketers reported an increase in their <a href=\"https:\/\/mailshake.com\/blog\/sales-operations\/\">sales operation<\/a> and email engagement. This figure doesn\u2019t come as a surprise, given that there are 3.9 billion users who send and receive emails daily.<\/p>\n<p>If you\u2019re into data, these email marketing statistics for 2020 may aptly demonstrate how powerful email can be:<\/p>\n<ul>\n<li>80% of business professionals attest that email marketing increases customer retention. According to McKinsey, email is 40 times more effective at acquiring new clients than major social media sites.<\/li>\n<li>73% of millennials prefer businesses to reach them via email.<\/li>\n<li>59% of respondents attribute marketing emails as a primary influencer when making purchase decisions.<\/li>\n<li>According to Campaign Monitor, segmenting email campaigns, one of the easiest forms of email marketing, increases revenue by a whopping 760%.<\/li>\n<\/ul>\n<p>While these are all game-changing figures, they all boil down to how well you\u2019re able to craft your message. More times than not, a concise copy with a more compelling message will help you retain existing clients and win new ones to shore up your business. Email marketing software tools make it simple to keep track of email campaigns with a high open-rate and could lead to increased sales through the distribution of vouchers. This is crucial because you don\u2019t want to spend so much time on trial and error on something that does not work for your business. Consequently, it merely signifies that you\u2019re not sending the right message to your demographics, so you must implement another strategy. Also, you may be sending your email blast to your target customer at an inappropriate time of day.<\/p>\n<p>&nbsp;<\/p>\n<h2>6.\u00a0\u00a0 Personalization<\/h2>\n<p>Not too long ago, companies produced marketing content for mass consumption. While they\u2019re easy to make and affordable enough to reach millions of audiences, the message lacks a fundamental element &#8212; personal touch. Imagine your potential clients, existing customers, and those who haven\u2019t heard about your product receiving the same message.<\/p>\n<p>Thankfully, businesses and companies now realize that personalization is an integral part of their digital marketing strategy.<\/p>\n<p>With email marketing, for instance, personalized messages generate six times higher transaction rates than generic ones. This strategy involves the use of your customer\u2019s name or sending deals that match their location. Further, it\u2019s best to use conversational tones as consumers are more likely to respond to messages crafted by humans than some faceless corporate spiel.<\/p>\n<p>In line with segmentation, you\u2019ll need to develop an efficient way to classify your customers according to specific information, such as demographics, browsing activity, purchase history, etc. Doing this will help your clients tell your business apart while creating an enjoyable and unique experience for them.<\/p>\n<p>Still not convinced? Personalization is one of the cheapest digital marketing strategies to put into motion. Since it requires little to no monetary commitment, what is there for you to lose?<\/p>\n<p>&nbsp;<\/p>\n<h2>7.\u00a0\u00a0 Length Matters<\/h2>\n<p>Short and sweet don\u2019t apply to everything, and yes, length matters, at least when it comes to content you post on your site.<\/p>\n<p>Like bloggers and content marketers, you might be wondering what\u2019s the ideal word count to shoot for and if it\u2019s better to stick with concise pieces rather than long-form ones.<\/p>\n<p>Before bothering yourself with numbers, the first thing you need to do is make sure your content is good. Keep in mind that word count isn\u2019t a ranking factor in itself. In fact, it only has merit if the quality of your posts is outstanding.<\/p>\n<p>A few years back, the average online post was usually within the range of 500 to 800 words. Until such time, long-form content became the norm due to the number of social shares that it garners. As of 2016, the average word count of a Google first page result was 1890 words.<\/p>\n<p>Currently, the word count of top-ranked content on Google is between 1,140 &#8211; 1, 285 words. It\u2019s not as long as before but still long enough for you to cover a specific topic in-depth. Simply put, this is the number of words you\u2019d want to reach to create a perception of higher quality. To ensure your content doesn\u2019t fall short, aiming for a length of 1,200 words is ideal.<\/p>\n<p>Then again, quality remains paramount, not word count alone.<\/p>\n<p>&nbsp;<\/p>\n<h2>8. Leverage AI-powered tools<\/h2>\n<p>AI-powered tools such as ChatGPT, Chatsonic, or LaMDA can significantly help you in productivity by automating repetitive tasks and providing insights that would otherwise be difficult or time-consuming to obtain. For example, ChatGPT can be used to <a href=\"https:\/\/goread.io\/blog\/unveiling-the-alien-intelligence-harnessing-the-power-of-chat-gpt-and-dalle-2-for-instagram-marketing-in-the-future\">generate high-quality content for social media<\/a> in a fraction of the time it would take for a human to do so. This can free you up to focus on more strategic activities such as audience research and campaign planning. Additionally, ChatGPT can be integrated into social media management tools to assist with scheduling, monitoring, and analyzing social media data. This allows you to quickly identify patterns and trends in their audience engagement and adjust their strategies accordingly. Overall, using AI-powered tools such as ChatGPT can help you to be more efficient, effective, and productive in your daily job.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bonus Tips: <\/strong><\/h2>\n<h3><strong>Research Your Competitors<\/strong><\/h3>\n<p>Knowing who your competitors are and the products and services they offer allows you to develop a sound marketing strategy and products &amp; services that stand out.<\/p>\n<p>In particular, the marketing strategies you\u2019ll create can take advantage of your competitor\u2019s weaknesses and perk up your business performance. Further, you can also assess threats that current competitors and new players in your market pose.<\/p>\n<p>This knowledge will provide you a competitive edge and give you a realistic projection about how successful your business can be.<\/p>\n<p>Performing competitor research will enable you to do the following:<\/p>\n<ul>\n<li>Make your brand stand out.<\/li>\n<li>Identify new and existing opportunities.<\/li>\n<li>Be aware of potential threats.<\/li>\n<li>Have the ability to forecast trends.<\/li>\n<li>Push your brand\u2019s unique benefits.<\/li>\n<li>Make smart innovations.<\/li>\n<li>Learn from your competitors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Remain Flexible <\/strong><\/h3>\n<p>Flexibility is one thing that gymnasts and your <a href=\"https:\/\/animasmarketing.com\/create-effective-seo-strategy\/\">digital marketing strategies<\/a> should have in common. You must be aware by now that consumer preferences and technology hardly ever stay the same for too long. They always change and evolve into something else.<\/p>\n<p>To stay afloat and ahead of the competition, your business needs to keep up, whether it\u2019s preparing for any shift in your audience\u2019s preferences or producing fresh and relevant content.<\/p>\n<p>You should learn to adapt to every situation, regardless of age or any other factor you might be dealing with. For example, if your target audience is between 15-21 years old, you may want to advertise on platforms they use, such as TikTok or Snapchat. Meanwhile, if you\u2019re catering to business professionals, they are more likely to respond to LinkedIn ads.<\/p>\n<p>To ensure your digital marketing efforts won\u2019t go to waste, you should invest both time and effort in getting to know your audience better. Market research pays dividends.<\/p>\n<p>Fixed formulae for digital marketing don\u2019t exist. To be successful, you need to stay on your toes and learn to change, adapt, and improve at a minute\u2019s notice. The last thing you want to do is settle in your existing marketing strategies longer than you should.<\/p>\n<p>While you may have come across tried and tested methods over the years, there\u2019s always room for better. Take the time to review the strategies you have in place, don\u2019t be afraid to reinvent, and when necessary, replace the old with the new.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing strategies are always changing. Every year, we get to identify emerging trends based on user preferences. It\u2019s safe to say that what worked two years ago is no longer valid, given how the economy, business landscape, customer needs, and even social norms have changed. With that said, let\u2019s take a look at these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"In this article are some digital marketing tips that are fresh and relevant to help you grow your business in 2021.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[49],"class_list":["post-17594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Clever Digital Marketing Tips and Tricks in 2021 - Animas Marketing<\/title>\n<meta name=\"description\" content=\"In this article are some digital marketing tips that are fresh and relevant to help you grow your business in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animasmarketing.com\/clever-digital-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Clever Digital Marketing Tips and Tricks in 2021 - 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