{"id":17391,"date":"2021-04-13T07:24:08","date_gmt":"2021-04-13T13:24:08","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=17391"},"modified":"2022-01-10T08:02:21","modified_gmt":"2022-01-10T15:02:21","slug":"designing-for-conversions","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/designing-for-conversions\/","title":{"rendered":"Designing for Conversions: 7 UX Best Practices for Ecommerce"},"content":{"rendered":"

Trends in ecommerce<\/a> are constantly changing. Some may only stick around for a week, while others can be catalysts of massive industry shifts. While we struggle to come up with examples of the former, mobile and online shopping immediately come to mind in the latter category. Internet users have become more discerning and pickier than ever. If they deem a website unattractive, they\u2019ll simply leave and look elsewhere. Let\u2019s face it; whatever niche you\u2019re in, you\u2019re far from being the only option. This is why any ecommerce store that aspires to be successful should use custom web development<\/a> to design a store that is not only aesthetically appealing but easy to use and navigate. If you can make the user experience second-to-none, chances are you\u2019ll be able to convert more prospects. \"custom<\/p>\n

7 Ecommerce User Experience Practices You Should Employ ASAP<\/h2>\n

The idea behind user experience is to get inside your end users\u2019 heads and determine what it takes to give them an enjoyable and relatively simple shopping experience. In creating an ecommerce website<\/a>, UX also extends to the perception your user has of your website after interacting with it. Let\u2019s look at the seven most effective ways to leave an excellent impression on your website visitors.<\/p>\n

Straightforward and Intuitive Navigation<\/h3>\n

Making an intuitive and user-friendly website may sound simple enough, but unfortunately, it isn\u2019t. A layperson may think that all it comes down to is sticking a few clickable tabs and CTAs on the page and putting a search bar at the top constitutes well-thought-out navigation, but the truth is much more complex. It may even be best to leave the task to professional UX design agencies like the ones in this article<\/a>.<\/p>\n

For example, you might not even need a search bar if your product groups and sections are precise and well defined. You could take care of navigation through tabs and intuitive categories, leading directly to product pages. To start with, utilize all your preconceived knowledge. This is basically the expected behavior of your visitors from the moment they enter the store. You can obtain this information from your own experience with similar stores or by following your competition. Another helpful tip would be to keep your navigation items uniform across all pages. This includes all the menus, commands, buttons, and tabs. That way, your prospects will quickly get into the groove and intuitively navigate the website regardless of which page they are currently on.<\/p>\n

Fast Payments and Streamlined Checkout Process<\/h3>\n

The simpler and easier you make it for your customers to convert, the more likely they are to do it. This fact does not need any statistical data to back it up, just common sense. With that in mind, here are a few pointers on how to increase sales by making things simpler and quicker for your customers:<\/p>\n