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As a real estate professional, whether you’re trying to find buyers for a property or looking for homeowners who want to sell their houses, whatever helps reach your target audience better is a welcome advantage. At any point in time, the property market is heavily crowded, and getting your message out can be challenging.<\/p>\n
Therefore, if you have access to a specialized tool that gives you individuality and lets you get heard above the noise, you will gain the edge over your competition. One of the tools is a well-built real estate landing page.<\/p>\n
<\/p>\n
What is a landing page?<\/strong><\/h2>\nA landing page or a squeeze page is a single page on your website linked to ad campaigns on Facebook, Google, Pinterest, other websites, or email. It is used to generate traffic to a web page designed to get visitors to give you their contact information in exchange for free content, home search, or home valuation tools.<\/p>\n
Unlike the website’s homepage, which all web visitors use, the landing page is targeted at specific types of users and crafted to make them take a single action. This action may be to give you their email address, phone number, sign up, or buy something. Landing pages are typically used by realtors, developers, or real estate agencies.<\/p>\n
<\/p>\n
Types of real estate landing pages<\/strong><\/h2>\nThere are three main types of real estate landing pages.<\/p>\n
<\/p>\n
1. Home value landing pages<\/strong><\/h3>\nThese landing pages target potential sellers by offering to give them an estimated value for their property. Most often, the visitor must enter their home address in a form located on the screen to get the estimate.<\/p>\n
There are two types of home value landing pages:<\/p>\n
Instant valuation landing pages: The visitor receives an instant home valuation when they enter their home details and contact information in the form. These have a high conversion rate, but the estimates are not always accurate.<\/p>\n
CMA (Comparative Market Analysis) Offer or Delayed Valuation Landing Pages: Here, the visitor is asked to leave their contact details with the promise that they will be contacted for a more accurate valuation. The seller is usually required to pay, and the valuation is professionally prepared.<\/p>\n
<\/p>\n
2. Home search landing pages<\/strong><\/h3>\nThese are targeted at buyers, investors, and other individuals looking for a property within a specific locality. Visitors to the page can search the website’s property database. Usually, the visitor must leave their email address to get access to an unlimited number of searches.<\/p>\n
<\/p>\n
3. Free content landing pages<\/strong><\/h3>\nThese target both buyers and sellers with information that may be useful to them. The free content can include e-books, checklists, guides, or market research. The list of covered topics can consist of any real estate related issue. To gain access to the content, visitors must provide their contact information.<\/p>\n
<\/p>\n
How to build a high converting landing page<\/strong><\/h2>\n <\/p>\n
There are four parts to designing productive real estate landing pages:<\/p>\n
<\/p>\n
1. Engaging Copy<\/strong><\/h3>\nThe first and most crucial aspect of high conversion landing pages is excellent content. The following are the rules to observe when creating landing page content:<\/p>\n
KISS – Keep it short & sweet: Your content only has a few seconds to grab visitor’s attention. You can ensure that it does this by going straight to the kernel of the matter. Using short declarative sentences will also gain attention.<\/p>\n
Break up your content: People find large chunks of text intimidating; break it up using images, bullets points, headers, subsections, and icons.<\/p>\n
Be precise: Avoid making generalized statements; instead, be specific and back up claims with statistics. Also, find places within the text for words that ask the reader to take specific actions.<\/p>\n
Include social proof: People trust the words of ordinary people like themselves more than the claims of a brand; use testimonials.<\/p>\n
Use evocative images and videos: Pictures grab attention, and visitors are more likely to watch a video than read text. But only use pictures of the actual property or real people, not stock photos.<\/p>\n
Maintain focus: Content must be written to bring visitors to one inevitable conclusion. Your most important content should be the first thing visitors see. Keep less critical content below the fold.<\/p>\n
<\/p>\n
2. Overall design<\/strong><\/h3>\nDesign can make or break your content. Key things to pay attention to when designing the page are:<\/p>\n
Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page.<\/p>\n
Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them.<\/p>\n
There are three main types of real estate landing pages.<\/p>\n
<\/p>\n
1. Home value landing pages<\/strong><\/h3>\nThese landing pages target potential sellers by offering to give them an estimated value for their property. Most often, the visitor must enter their home address in a form located on the screen to get the estimate.<\/p>\n
There are two types of home value landing pages:<\/p>\n
Instant valuation landing pages: The visitor receives an instant home valuation when they enter their home details and contact information in the form. These have a high conversion rate, but the estimates are not always accurate.<\/p>\n
CMA (Comparative Market Analysis) Offer or Delayed Valuation Landing Pages: Here, the visitor is asked to leave their contact details with the promise that they will be contacted for a more accurate valuation. The seller is usually required to pay, and the valuation is professionally prepared.<\/p>\n
<\/p>\n
2. Home search landing pages<\/strong><\/h3>\nThese are targeted at buyers, investors, and other individuals looking for a property within a specific locality. Visitors to the page can search the website’s property database. Usually, the visitor must leave their email address to get access to an unlimited number of searches.<\/p>\n
<\/p>\n
3. Free content landing pages<\/strong><\/h3>\nThese target both buyers and sellers with information that may be useful to them. The free content can include e-books, checklists, guides, or market research. The list of covered topics can consist of any real estate related issue. To gain access to the content, visitors must provide their contact information.<\/p>\n
<\/p>\n
How to build a high converting landing page<\/strong><\/h2>\n <\/p>\n
There are four parts to designing productive real estate landing pages:<\/p>\n
<\/p>\n
1. Engaging Copy<\/strong><\/h3>\nThe first and most crucial aspect of high conversion landing pages is excellent content. The following are the rules to observe when creating landing page content:<\/p>\n
KISS – Keep it short & sweet: Your content only has a few seconds to grab visitor’s attention. You can ensure that it does this by going straight to the kernel of the matter. Using short declarative sentences will also gain attention.<\/p>\n
Break up your content: People find large chunks of text intimidating; break it up using images, bullets points, headers, subsections, and icons.<\/p>\n
Be precise: Avoid making generalized statements; instead, be specific and back up claims with statistics. Also, find places within the text for words that ask the reader to take specific actions.<\/p>\n
Include social proof: People trust the words of ordinary people like themselves more than the claims of a brand; use testimonials.<\/p>\n
Use evocative images and videos: Pictures grab attention, and visitors are more likely to watch a video than read text. But only use pictures of the actual property or real people, not stock photos.<\/p>\n
Maintain focus: Content must be written to bring visitors to one inevitable conclusion. Your most important content should be the first thing visitors see. Keep less critical content below the fold.<\/p>\n
<\/p>\n
2. Overall design<\/strong><\/h3>\nDesign can make or break your content. Key things to pay attention to when designing the page are:<\/p>\n
Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page.<\/p>\n
Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them.<\/p>\n
These are targeted at buyers, investors, and other individuals looking for a property within a specific locality. Visitors to the page can search the website’s property database. Usually, the visitor must leave their email address to get access to an unlimited number of searches.<\/p>\n
<\/p>\n
3. Free content landing pages<\/strong><\/h3>\nThese target both buyers and sellers with information that may be useful to them. The free content can include e-books, checklists, guides, or market research. The list of covered topics can consist of any real estate related issue. To gain access to the content, visitors must provide their contact information.<\/p>\n
<\/p>\n
How to build a high converting landing page<\/strong><\/h2>\n <\/p>\n
There are four parts to designing productive real estate landing pages:<\/p>\n
<\/p>\n
1. Engaging Copy<\/strong><\/h3>\nThe first and most crucial aspect of high conversion landing pages is excellent content. The following are the rules to observe when creating landing page content:<\/p>\n
KISS – Keep it short & sweet: Your content only has a few seconds to grab visitor’s attention. You can ensure that it does this by going straight to the kernel of the matter. Using short declarative sentences will also gain attention.<\/p>\n
Break up your content: People find large chunks of text intimidating; break it up using images, bullets points, headers, subsections, and icons.<\/p>\n
Be precise: Avoid making generalized statements; instead, be specific and back up claims with statistics. Also, find places within the text for words that ask the reader to take specific actions.<\/p>\n
Include social proof: People trust the words of ordinary people like themselves more than the claims of a brand; use testimonials.<\/p>\n
Use evocative images and videos: Pictures grab attention, and visitors are more likely to watch a video than read text. But only use pictures of the actual property or real people, not stock photos.<\/p>\n
Maintain focus: Content must be written to bring visitors to one inevitable conclusion. Your most important content should be the first thing visitors see. Keep less critical content below the fold.<\/p>\n
<\/p>\n
2. Overall design<\/strong><\/h3>\nDesign can make or break your content. Key things to pay attention to when designing the page are:<\/p>\n
Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page.<\/p>\n
Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them.<\/p>\n
<\/p>\n
There are four parts to designing productive real estate landing pages:<\/p>\n
<\/p>\n
1. Engaging Copy<\/strong><\/h3>\nThe first and most crucial aspect of high conversion landing pages is excellent content. The following are the rules to observe when creating landing page content:<\/p>\n
KISS – Keep it short & sweet: Your content only has a few seconds to grab visitor’s attention. You can ensure that it does this by going straight to the kernel of the matter. Using short declarative sentences will also gain attention.<\/p>\n
Break up your content: People find large chunks of text intimidating; break it up using images, bullets points, headers, subsections, and icons.<\/p>\n
Be precise: Avoid making generalized statements; instead, be specific and back up claims with statistics. Also, find places within the text for words that ask the reader to take specific actions.<\/p>\n
Include social proof: People trust the words of ordinary people like themselves more than the claims of a brand; use testimonials.<\/p>\n
Use evocative images and videos: Pictures grab attention, and visitors are more likely to watch a video than read text. But only use pictures of the actual property or real people, not stock photos.<\/p>\n
Maintain focus: Content must be written to bring visitors to one inevitable conclusion. Your most important content should be the first thing visitors see. Keep less critical content below the fold.<\/p>\n
<\/p>\n
2. Overall design<\/strong><\/h3>\nDesign can make or break your content. Key things to pay attention to when designing the page are:<\/p>\n
Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page.<\/p>\n
Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them.<\/p>\n
Design can make or break your content. Key things to pay attention to when designing the page are:<\/p>\n
Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page.<\/p>\n
Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them.<\/p>\n