{"id":16248,"date":"2020-09-16T18:57:28","date_gmt":"2020-09-16T18:57:28","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=16248"},"modified":"2022-11-19T09:17:19","modified_gmt":"2022-11-19T16:17:19","slug":"tips-for-successful-rebrand","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/tips-for-successful-rebrand\/","title":{"rendered":"Tips for a Successful Rebrand in Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;0px&#8221; padding_top_bottom_link_2=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; module_class=&#8221;blogformat&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f4f4f4&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px|40px|40px|40px&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|false&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;8px&#8221; global_colors_info=&#8221;{}&#8221; gutter_width__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><b>Tips for a Successful Rebrand in Business<\/b><\/h1>\n<div class=\"blog_author_tyler\">\n<div class=\"date_icon\"><img decoding=\"async\" class=\"wp-image-11919 alignleft size-full\" src=\"..\/wp-content\/uploads\/2018\/02\/business-clock-icon-2.png\" alt=\"business clock icon\" width=\"20\" height=\"19\" \/><\/div>\n<div class=\"date_updated\">Created September 16, 2020<\/div>\n<\/div>\n<div class=\"blog_spacer\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; ul_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||50px|||&#8221; hover_enabled=&#8221;0&#8243; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.9em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>When the time comes to rebrand your business, there are a lot of things that need to be taken into consideration. <\/span><\/p>\n<p><span>First, you must make sure that rebranding is the best route to take as it can be expensive and incredibly time-consuming. Second, you need to cover all of the bases and create a cohesive brand that is going to get the attention of your customers. So, how do you make sure that your rebranding is successful? Read on to hear our tips.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong><span>Plan It Carefully<\/span><\/strong><\/h2>\n<p><span>If you want to rebrand your business, you must make sure that you plan it as far in advance as possible. <\/span><\/p>\n<p><span>You can\u2019t just decide to rebrand one day and start changing your logo design on every social media channel hoping that no one will notice. Rebranding your business is a long process and without careful planning, you could confuse your existing customers. <\/span><\/p>\n<p><span>You need to have goals in place, and you must ask yourself <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/23\/the-art-of-rebranding-how-to-be-smart-and-strategic\/\">why you are rebranding your business<\/a> in the first place. Create a timeline, set goals and you\u2019ll thank yourself further down the line.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong><span>Start with The Website<\/span><\/strong><\/h2>\n<p><span>If you have spent a lot of money on creating a website for your brand, you probably aren\u2019t going to want to take it offline and start again. However, for your rebranding to really work, you must have a website that reflects the new identity of your business. <\/span><\/p>\n<p><span>For this reason, we suggest that you hire a professional website design company such as<a href=\"https:\/\/yostrato.com\/website-design\/\"> Yostrato<\/a> who can help you create a cost-effective website that showcases your brand.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong><span>Get Creative<\/span><\/strong><\/h2>\n<p><span>If you have decided to totally transform your brand, you should use this opportunity to get creative. You will need to launch your new brand and make a big deal out of it so why not come up with some video content? <\/span><\/p>\n<p><span>There are many big brands that have changed their branding and have gone on to become even more successful. This is due to a creative strategy that spans various marketing channels. Just take a look at some of the <a href=\"https:\/\/www.creativeboom.com\/inspiration\/20-of-the-best-rebrands-that-got-it-right\/\">most successful rebranding projects<\/a> ever that include Audi and Airbnb.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong><span>Communicate Throughout<\/span><\/strong><\/h2>\n<p><span>Finally, if you want to make sure that your rebranding project is a success, you must make sure that you <a href=\"https:\/\/smallbusiness.chron.com\/importance-communicating-meeting-customer-requirements-11774.html\">communicate effectively with your customers throughout<\/a>. If you have a group of loyal customers, they need to know why you are rebranding and when. The last thing you want is to have a customer become confused and think that you have gone out of business. The best ways to communicate include via email, post and by posting information on social media. This way, you\u2019ll bring everyone along for the ride.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong><span>Get Planning<\/span><\/strong><\/h2>\n<p><span>You can\u2019t rebrand your business overnight so make sure to take on board all of the tips that we have given you. Think carefully about your goals and don\u2019t forget to be as creative as possible. This way, you will be able to rebrand your business and get on track for success in the future.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_comments show_count=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; meta_font=&#8221;||||||||&#8221; body_font=&#8221;||||||||&#8221; form_field_font=&#8221;ABeeZee||||||||&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ff5f27&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;left&#8221; custom_margin=&#8221;79px|||||&#8221; custom_padding=&#8221;|40px||40px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#afafaf&#8221; button_border_radius_hover=&#8221;3px&#8221; button_bg_color_hover=&#8221;#d3491f&#8221; form_background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; 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_builder_version=&#8221;4.16&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_4_font=&#8221;|300|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;26px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Read more articles about\u00a0<strong>marketing<\/strong>.<\/h4>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;6&#8243; include_categories=&#8221;24&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; 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First, you must make sure that rebranding is the best route to take as it can be expensive and incredibly time-consuming. Second, you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Tips for a Successful Rebrand in Business - Animas Marketing","_yoast_wpseo_metadesc":"When the time comes to rebrand your business, there are a lot of things that need to be taken into consideration.","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,25],"tags":[],"class_list":["post-16248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-website-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for a Successful Rebrand in Business - Animas Marketing<\/title>\n<meta name=\"description\" content=\"When the time comes to rebrand your business, there are a lot of things that need to be taken into consideration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animasmarketing.com\/tips-for-successful-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for a Successful Rebrand in Business - 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