{"id":15112,"date":"2020-02-29T21:23:14","date_gmt":"2020-02-29T21:23:14","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=15112"},"modified":"2022-10-31T08:33:53","modified_gmt":"2022-10-31T14:33:53","slug":"mailing-list-provider-features","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/","title":{"rendered":"Email Marketing: What Features Are Important When Selecting a Mailing List Provider?"},"content":{"rendered":"

Email Marketing: What Features Are Important When Selecting a Mailing List Provider?<\/h1>\n

 <\/p>\n

As a business, marketing affordably is very important because customer acquisition costs can be crippling. Equally, keeping in touch with subscribers and customers is essential to maintain the initial connection, which enables your company to promote its products or services successfully.<\/p>\n

Here are some of the features that are worth keeping an eye out for when picking a mailing list provider for your business.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Clear, Affordable Pricing<\/strong><\/h2>\n

Not every email mailing list provider has clear pricing. Sure, it\u2019s usually tiered depending on usage levels, but it\u2019s also rather confusing.<\/p>\n

Maybe there\u2019s a free plan that allows for a limited number of emails sent per day \u2013 like 100 \u2013 but the feature set is restrictive. Even when moving up to their paid plans, likely there\u2019s a host of useful features a business can take advantage of which are held back for the top tiers.<\/p>\n

Bear in mind that the top tiers are only needed by companies sending out huge volumes of email, which makes this type of policy quite unfair in favor of bigger companies and huge marketing teams. For smaller businesses, it\u2019s an unfriendly policy for sure.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Dedicated IP Address<\/strong><\/h2>\n

A dedicated IP address is beneficial with mailing lists. Webmail providers like Gmail can determine when email is being sent consistently from the same IP address to the same recipient (and when the IP address keeps changing every time too). The former can be seen as a trust signal, whereas the latter may raise a red flag that you don\u2019t want.<\/p>\n

Even paid plans with sending limits of 40,000 sent emails a month may be excluded from access to a dedicated IP address unless you are paying separately for it. Fortunately, this Sendgrid alternative<\/a> doesn\u2019t work this way as they understand the importance of deliverability and its connection to the issuance of dedicated IP addresses.<\/p>\n

\"\"<\/p>\n

<\/h2>\n

Email Validation Using the Double Opt-in<\/strong><\/h2>\n

Email validation<\/a> is the process of double opting in a new subscriber instead of using a single opt-in alone.<\/p>\n

The idea here is to not just accept an email submitted to subscribe to a mailing list. Why not? Because the subscription action could have been taken by an unrelated third-party. To avoid sending emails to people who never subscribed, the double opt-in process<\/a> replies with an email to confirm whether they indeed did opt-in or whether it\u2019s an error.<\/p>\n

Using a double opt-in process ensures that no one receives regular emails when they don\u2019t wish to do so. It also helps with future deliverability rates because unwanted email often gets marked as spam, so companies shouldn\u2019t want emails being sent out to people who don\u2019t want to receive them.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

No Daily Sending Limits<\/strong><\/h2>\n

When creating a new newsletter to send out to subscribers, it often has information that\u2019s timely and ages fast. This could be a time-limited discount coupon or topical news that will only be relevant for a day or two.<\/p>\n

The issue with sending timely emails to subscribers is that it risks hitting daily sending limits with email providers that set restrictions. This requires paying business users to send their email out over a span of a few days to not go beyond their daily sending limits. You want to avoid these restrictions, as it can seriously hamper your marketing efforts and overcomplicate them too.<\/p>\n

Instead, look for a mailing list provider that while setting a monthly limit on emails, doesn\u2019t restrict how many daily emails go out. This means with a 40,000 monthly email package, these could all be dispatched on the first of the month if the company so chooses.<\/p>\n

SendPulse, for instance, allows users to send up to 15000 bulk marketing emails<\/a> to 500 subscribers for free every month. Paid plans start at $7 a month.<\/p>\n

 <\/p>\n

No Fly by Nights<\/strong><\/h2>\n

If an email provider has only been in existence for a few months, it\u2019s probably best to avoid them.<\/p>\n

What you don\u2019t want is a \u201cfly by night<\/a>\u201d operator. These come into existence with a good degree of fanfare, take in considerable funds and then seemingly disappear into the night. When doing so, they invariably take your subscriber list along with them!<\/p>\n

In this situation, not only will you lose your list, but even if you\u2019ve retained a private list of subscribers to cover this eventuality, they\u2019ll all need to go through a double opt-in process again<\/em> through your replacement mailing list service provider. That\u2019s aggravating for the subscribers and doubtless many will ignore the email and drop off your list.<\/p>\n

 <\/p>\n

Email Statistics<\/strong><\/h2>\n

Email statistics are useful for business users to see what\u2019s working and what\u2019s not. For instance, being able to view the open rate for your latest newsletter is beneficial. When comparing it to previous ones and looking at the topics covered within the email (as well as the subject line of the email itself), it provides clues about what your audience is looking for and what they\u2019re not interested in. Without good statistics to review, you\u2019ll be managing your email list blind.<\/p>\n

Choosing the right mailing list provider is more important than you think. Making the wrong choice makes it harder to switch and move your list over later. Think about the features that are essential and choose a provider that offers them.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There are many issues that can get in the way of a solid digital marketing strategy. Here are 5 problems that you may come across when building your online marketing strategy.<\/p>\n","protected":false},"author":1,"featured_media":15116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Email Marketing: Features for Choosing a Mailing List Provider","_yoast_wpseo_metadesc":"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,21,24],"tags":[],"class_list":["post-15112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-email","category-marketing"],"acf":[],"yoast_head":"\nEmail Marketing: Features for Choosing a Mailing List Provider<\/title>\n<meta name=\"description\" content=\"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animasmarketing.com\/mailing-list-provider-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: Features for Choosing a Mailing List Provider\" \/>\n<meta property=\"og:description\" content=\"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/animasmarketing.com\/mailing-list-provider-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Animas Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/animasmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-29T21:23:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T14:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tyler Rice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@animasmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler Rice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing: Features for Choosing a Mailing List Provider","description":"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing: Features for Choosing a Mailing List Provider","og_description":"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.","og_url":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/","og_site_name":"Animas Marketing","article_publisher":"https:\/\/www.facebook.com\/animasmarketing\/","article_published_time":"2020-02-29T21:23:14+00:00","article_modified_time":"2022-10-31T14:33:53+00:00","og_image":[{"width":640,"height":358,"url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png","type":"image\/png"}],"author":"Tyler Rice","twitter_card":"summary_large_image","twitter_creator":"@animasmarketing","twitter_site":"@animasmarketing","twitter_misc":{"Written by":"Tyler Rice","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#article","isPartOf":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/"},"author":{"name":"Tyler Rice","@id":"https:\/\/animasmarketing.com\/#\/schema\/person\/aa8b3ef278c99d5057df213fd00ab749"},"headline":"Email Marketing: What Features Are Important When Selecting a Mailing List Provider?","datePublished":"2020-02-29T21:23:14+00:00","dateModified":"2022-10-31T14:33:53+00:00","mainEntityOfPage":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/"},"wordCount":918,"commentCount":0,"publisher":{"@id":"https:\/\/animasmarketing.com\/#organization"},"image":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png","articleSection":["Communication","Email","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/animasmarketing.com\/mailing-list-provider-features\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/","url":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/","name":"Email Marketing: Features for Choosing a Mailing List Provider","isPartOf":{"@id":"https:\/\/animasmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#primaryimage"},"image":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#primaryimage"},"thumbnailUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png","datePublished":"2020-02-29T21:23:14+00:00","dateModified":"2022-10-31T14:33:53+00:00","description":"There are many email mailing list providers aviailable on the market. Which one is right for you? Check out these important features when selecting.","breadcrumb":{"@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/animasmarketing.com\/mailing-list-provider-features\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#primaryimage","url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png","contentUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2020\/02\/email-list-providers.png","width":640,"height":358,"caption":"emailing list providers"},{"@type":"BreadcrumbList","@id":"https:\/\/animasmarketing.com\/mailing-list-provider-features\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/animasmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Email Marketing: What Features Are Important When Selecting a Mailing List Provider?"}]},{"@type":"WebSite","@id":"https:\/\/animasmarketing.com\/#website","url":"https:\/\/animasmarketing.com\/","name":"Animas Marketing","description":"Digital Marketing Agency to help your business grow.","publisher":{"@id":"https:\/\/animasmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/animasmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/animasmarketing.com\/#organization","name":"Animas Marketing","url":"https:\/\/animasmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/animasmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/website_logo3.png","contentUrl":"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/website_logo3.png","width":299,"height":300,"caption":"Animas Marketing"},"image":{"@id":"https:\/\/animasmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/animasmarketing\/","https:\/\/x.com\/animasmarketing"]},{"@type":"Person","@id":"https:\/\/animasmarketing.com\/#\/schema\/person\/aa8b3ef278c99d5057df213fd00ab749","name":"Tyler Rice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3438ea006b40258d105d925bc12f0b4c0076b2c97e352399b7a7833e83637c74?s=96&d=mm&r=g","caption":"Tyler Rice"}}]}},"_links":{"self":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/15112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/comments?post=15112"}],"version-history":[{"count":6,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/15112\/revisions"}],"predecessor-version":[{"id":20743,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/posts\/15112\/revisions\/20743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/media\/15116"}],"wp:attachment":[{"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/media?parent=15112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/categories?post=15112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/animasmarketing.com\/wp-json\/wp\/v2\/tags?post=15112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}