{"id":14070,"date":"2018-10-30T14:05:53","date_gmt":"2018-10-30T14:05:53","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=14070"},"modified":"2020-11-24T16:35:05","modified_gmt":"2020-11-24T16:35:05","slug":"grow-website-traffic-6-months","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/grow-website-traffic-6-months\/","title":{"rendered":"How we grew our website traffic by 600% in 6 months"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#f4f4f4&#8243;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;40px|40px|40px|40px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;8px&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; header_font=&#8221;||||||||&#8221; header_line_height=&#8221;1.2em&#8221;]<\/p>\n<h1 class=\"entry-title\" style=\"text-align: left;\"><a href=\"\/run-a-business-out-of-your-home\">How we grew our website traffic by 600% in 6 months<\/a><\/h1>\n<div class=\"blog_author_tyler\">\n<p><img decoding=\"async\" class=\"wp-image-11870 alignleft size-full\" src=\"..\/wp-content\/uploads\/2018\/02\/tyler-rice-business-marketing.png\" alt=\"Business Marketing Tyler Rice\" width=\"40\" height=\"40\" \/><\/p>\n<div class=\"author_text\">by Tyler Rice<\/div>\n<div class=\"date_icon\"><img decoding=\"async\" class=\"wp-image-11919 alignleft size-full\" src=\"..\/wp-content\/uploads\/2018\/02\/business-clock-icon-2.png\" alt=\"business clock icon\" width=\"20\" height=\"19\" \/><\/div>\n<div class=\"date_updated\">Created Oct. 30th, 2018<\/div>\n<\/div>\n<div class=\"blog_spacer\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.3&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_line_height=&#8221;1.6em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]Most everything you hear about building a business online is DEAD WRONG.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14073 aligncenter size-full\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/how-we-grew-website-traffic.jpg\" alt=\"how we grew website traffic\" width=\"600\" height=\"401\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/how-we-grew-website-traffic.jpg 600w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/how-we-grew-website-traffic-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>There are too many so-called \u201cmarketing agencies\u201d and publications that will try and convince you that they have come up with the best thing since sliced bread without and sort of proof to back it up.<\/p>\n<p>And of course\u2026<\/p>\n<p>the products and services they offer to \u201chelp your business\u201d are crazy expensive.<\/p>\n<p>Well\u2026 I\u2019m here to show you exactly how we increased our website traffic by over<strong> 600%<\/strong> in 6 months.<\/p>\n<p><strong>615.06% to be exact.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"wp-image-13419 aligncenter size-full\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/hockey-stick-growth-business.png\" alt=\"hockey stick growth business\" width=\"624\" height=\"509\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/hockey-stick-growth-business.png 624w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/08\/hockey-stick-growth-business-480x392.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 624px, 100vw\" \/><\/strong><\/p>\n<p>OK, let\u2019s get started.<\/p>\n<h2>1. We updated our site-wide on-page search engine optimization (SEO).<\/h2>\n<p>We saw almost immediate improvements to our website traffic once we improved our own on-page search engine optimization.<\/p>\n<p>While search engine optimization (SEO) is a whole topic on its own, we want to brush up on the techniques we improved during this time which was\u2026<\/p>\n<ul>\n<li>Plugging in more relevant keywords to each page title, headers, and images.<\/li>\n<li>Installed WordPress plugins to optimize site speed and to simplify code.<\/li>\n<li>Resized and compressed the images on the site.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;0px|20px|20px|20px&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#0c71c3&#8243; box_shadow_style=&#8221;preset1&#8243;]If you are unsure of what keywords to try and rank your website for&#8230; try out this <a href=\"https:\/\/www.semrush.com\/?ref=5756982827\">keyword research and SEO tool for free<\/a>.<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.3&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;0px||&#8221; custom_padding=&#8221;40px||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>These changes made the site much faster opting for a better customer experience.<\/p>\n<p>With site speed running at a much faster rate, search engines saw this as an advantage to users and boosted the search engine results.<\/p>\n<h2>2. We created relevant and unique content for our target audience<\/h2>\n<p>Not only did we create relevant articles for our target audience each week, but we made sure that the content was going to rank high in search engines and be found by our target audience.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14074 aligncenter size-full\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/website-traffic-case-study.jpg\" alt=\"website traffic case study\" width=\"600\" height=\"312\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/website-traffic-case-study.jpg 600w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/website-traffic-case-study-480x250.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>But there is a right way and a wrong way to create blog content.<\/p>\n<p>Here\u2019s the problem\u2026<\/p>\n<p>All too often, we see marketing agencies building blogs for businesses that bring in <em>little to no traffic<\/em>.<\/p>\n<p>This could be for a couple of different reasons.<\/p>\n<ol>\n<li>The content is \u201cre-purposed\u201d and is copied to multiple businesses across the web in different locations.<\/li>\n<li>The blog articles are only 400 \u2013 500 words and don\u2019t deliver on meaningful content.<\/li>\n<li>The articles lack enough images and engaging content to keep users involved.<\/li>\n<\/ol>\n<p><strong>We have seen it happen all too often.<\/strong><\/p>\n<p>Search engines such as Google aren\u2019t going to give good ranks to articles if they feel that the content is too thin or is not meaningful for the target audience.<\/p>\n<p>Also, if people are coming to your blog only to quickly leave due to lack of engaging content, Google will see this and penalize your website.<\/p>\n<p>So, how did we create blog content that increased our website traffic by over 600% in 6 months?<\/p>\n<p>First, we found keywords that our target audience was using on the internet and chose keyword terms that we had a chance to rank well.<\/p>\n<p>Let\u2019s look at the two keyword examples for our ideal target audience\u2026<\/p>\n<ul>\n<li>\u201c<em>Starting a business<\/em>\u201d (27,100 searches a month on average)<\/li>\n<li>\u201c<em>Benefits of Social Media<\/em>\u201d (2,900 searches a month on average)<\/li>\n<\/ul>\n<p>While both keyword terms could bring in high-converting traffic to our website, the competition on the first term would be near impossible to try and rank in the top results without the domain authority of big websites like <a class=\"vglnk\" href=\"http:\/\/entrepreneur.com\" rel=\"nofollow\">entrepreneur.com<\/a>, <a class=\"vglnk\" href=\"http:\/\/inc.com\" rel=\"nofollow\">inc.com<\/a>, and Forbes.<\/p>\n<p>Focus your blog efforts on the <strong>low-hanging fruit.<\/strong><\/p>\n<p>Don\u2019t just go for the terms that bring in the largest amount of traffic.<\/p>\n<p>Look for strategic places on the web that your website can provide better content than what is currently ranked as the top position.<\/p>\n<p>A good way to find keywords for your business is to use the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner tool.\u00a0<\/a><\/p>\n<p>It is 100% free to use and will help you come up with ideas for finding excellent keywords.<\/p>\n<p>For example, let\u2019s look at the keyword term, \u201chockey stick growth\u201d which pulls around 320 averages searches a month.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14075 aligncenter size-full\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/keyword-suggestion-tool.jpg\" alt=\"keyword suggestion tool\" width=\"600\" height=\"268\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/keyword-suggestion-tool.jpg 600w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/keyword-suggestion-tool-480x214.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>When searching that term, we notice that the very first result on the Google search engine takes us to an article that only has 200 words with a single image.<\/p>\n<p>This tells me that this is a great opportunity to create a unique and engaging post about \u201c<em>hockey stick growth<\/em>\u201d and easily rank above the currently thin content.<\/p>\n<p>Now that we have found a good opportunity with the right keyword, we create an article that is at the very least 1,000 words (<em>although we aim for at least 1,400 words<\/em>) and has multiple engaging graphics.<\/p>\n<p>Within months, we can expect that post to rise to the top of the search engines and bring in a couple hundred more people in a month.<\/p>\n<p>We applied this same strategy for each article that we created on the Animas Marketing website and then sure enough\u2026<\/p>\n<p><strong>BOOM!<\/strong><\/p>\n<p><em>Traffic on the website skyrocketed.<\/em><\/p>\n<p><em><img decoding=\"async\" class=\"wp-image-14078 aligncenter size-full\" src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/traffic-skyrocketed-animas-marketing.jpg\" alt=\"traffic skyrocketed animas marketing\" width=\"600\" height=\"256\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/traffic-skyrocketed-animas-marketing.jpg 600w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/10\/traffic-skyrocketed-animas-marketing-480x205.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/em><\/p>\n<p>Having a solid website built and then adding in exceptional SEO and great content can really transform a business\u2026<\/p>\n<p>And when you are bringing in thousands of people to your business online each month, you can substantially increase your profits and lead more people through the customer journey.<\/p>\n<p>&nbsp;<\/p>\n<h2>Keep your Online Assets Safe<\/h2>\n<p>It should be noted that when you are spending all this time building up your online presence and growing your website traffic, you should take the time to <a href=\"https:\/\/arrowheadtechnologies.com\/8-tips-and-tricks-to-keep-your-company-safe-from-cyber-attacks\/\">protect your assets<\/a> from cyber attacks.<\/p>\n<p>Increasing the authority of your website gains the attention of good traffic but also sets you up to more likely be a target for spam and cyber attacks. There are many precautions you can put in place for your business and we recommend starting with security measures on your hosting account.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Free Business Model Canvas&#8221; image=&#8221;https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/business-model-canvas.png&#8221; _builder_version=&#8221;3.0.101&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_line_height=&#8221;1.4em&#8221; background_color=&#8221;#0e76bc&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px|||&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; animation=&#8221;off&#8221; custom_css_main_element=&#8221;margin-bottom:0px!important;|| box-shadow: 0px 5px 6px 0px #888888;&#8221;]Print or fill out your business model all on one page.<br \/>\n[\/et_pb_blurb][et_pb_contact_form 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src=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/marketing-module-line.png\" alt=\"marketing module line\" width=\"120\" height=\"2\" srcset=\"https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/marketing-module-line.png 120w, https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/marketing-module-line-20x1.png 20w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>Want to know how your business stacks up against the competition?<br \/>\n[\/et_pb_cta][et_pb_blurb image=&#8221;https:\/\/animasmarketing.com\/wp-content\/uploads\/2018\/02\/customer-segment-business-1.png&#8221; module_class=&#8221;customer_segment&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_line_height=&#8221;1.4em&#8221; background_color=&#8221;#0e76bc&#8221; text_orientation=&#8221;center&#8221; 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