{"id":13848,"date":"2018-10-15T13:37:16","date_gmt":"2018-10-15T13:37:16","guid":{"rendered":"https:\/\/animasmarketing.com\/?p=13848"},"modified":"2020-12-27T19:45:54","modified_gmt":"2020-12-28T02:45:54","slug":"best-keyword-research-tools-seo","status":"publish","type":"post","link":"https:\/\/animasmarketing.com\/best-keyword-research-tools-seo\/","title":{"rendered":"Best Keyword Research Tools for SEO in 2020"},"content":{"rendered":"

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Best Keyword Research Tools for SEO & Business Growth<\/a><\/h1>\n
\n

\"Business<\/p>\n

by Tyler Rice<\/div>\n
\"business<\/div>\n
Updated Sep. 10th, 2019<\/div>\n<\/div>\n
<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.3″ header_font=”||||||||” header_2_font=”|600|||||||” header_2_line_height=”1.8em”]Keyword research is essential<\/strong> to any successful SEO strategy. It is also a critical part of any competitive business strategy.<\/p>\n

Online business strategies can\u2019t really happen without a solid foundation in keyword research.<\/p>\n

In fact\u2026<\/strong><\/p>\n

It is such a crucial component to business growth that many companies invest thousands of dollars each month to target the correct keywords.<\/p>\n

\"best<\/p>\n

But, why?<\/strong><\/p>\n

Well, not only does targeting the correct keywords help rank your website higher in specific search terms, but it can also help in targeting the traffic that is going to convert to customers.<\/p>\n

This higher converting traffic is going to bring in more sales for your business.<\/p>\n

We decided to bring together the best keyword research tools on the market for 2019.<\/p>\n

\"seo<\/p>\n

Here are the business keyword tools that made our list for being the best in the industry.<\/p>\n

    \n
  1. Google Keyword Planner<\/a><\/span><\/li>\n
  2. SEM Rush<\/a><\/span><\/li>\n
  3. Ahrefs<\/a><\/span><\/li>\n<\/ol>\n

    Let\u2019s begin with the free tool offered by Google.<\/p>\n

     <\/p>\n

    \"google<\/p>\n

    #1: Google Keyword Planner (Free Tool)<\/h2>\n

     <\/p>\n

    The Google Keyword Planner tools is probably the most popular<\/strong> and widely-used tool on the market today.<\/p>\n

    The reason for its popularity is the fact that it is 100% free and you do not need to pay for Google Ads to use it.<\/p>\n

    The free price tag also comes with many limitations.<\/p>\n

    One of the biggest problems with the Google keyword planner is the lack of ability to see what keywords your website is currently ranking for.<\/p>\n

    We feel that knowing the current keyword rankings of a website is an integral part of any successful SEO strategy, although, the Google keyword planner tool is the perfect place to start for any beginner entrepreneur looking to save some extra money.<\/p>\n

    Keyword Research Tool Analysis: Google Keyword Planner<\/strong><\/h3>\n

     <\/p>\n

    Pros:<\/strong><\/h4>\n
      \n
    • Free to use<\/li>\n
    • Lists similar and suggested keywords<\/li>\n
    • Can export keywords to CSV file<\/li>\n<\/ul>\n

      Cons:<\/strong><\/h4>\n
        \n
      • Not many specific long-tail keywords<\/li>\n
      • Can\u2019t see current website keyword rankings<\/li>\n
      • Lists many irrelevant keyword terms<\/li>\n<\/ul>\n

        Keyword Tool Overview:<\/strong><\/h4>\n

        To use the free Google Keyword Planner tool, you must first sign-up with Google Ads. While Google wants you to pay for this additional service, you only must have an open Google Ads account to use the free tool.<\/p>\n

        You do NOT have to pay for any active advertisements to use the free keyword tool.<\/p>\n

        On the first screen of the Google Keyword Planner is a single box where you can ad your keyword term.<\/p>\n

        \"seo<\/p>\n

        We will start with the keyword term, \u201cbest drone with camera<\/strong>\u201d and see what similar results and ideas we can come up with.<\/p>\n

        On the next screen, we see the data associated with the search term and other similar terms.<\/p>\n

        \"google<\/p>\n

        At the top of the screen, you can change the location and language of the search terms being used. From there, you can see the \u201csearch volume trends<\/strong>\u201d, which shows how the search term is trending by each month on mobile and desktop devices.<\/p>\n

        If you scroll down the screen, you will arrive at the broadly related keywords.<\/p>\n

        \"broad<\/p>\n

        This is an excellent place to find new and relevant keywords along with seeing the search volume and competition associated with each term.<\/p>\n

        While this keyword research tool is a simple platform with limited data, it is an excellent place for any entrepreneur or beginner to start working on keywords for a business strategy.<\/p>\n

        While, it is a great place to start, you will soon find yourself looking for more helpful data to grow your business or search engine optimization strategy.<\/p>\n

        The next tool, SEM Rush is not only the #1 recommended keyword research tool<\/strong> by the top SEO experts, but it has also been used to increase the traffic and sales for our own business.<\/p>\n

        \"sem<\/p>\n

         
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        #2: SEM Rush \u2013 Top Choice in Keyword Research Tools<\/strong><\/h2>\n

        SEM Rush has for many years been the leading tool for digital marketing agencies and competitive business owners for keyword research.<\/p>\n

        Here\u2019s the thing\u2026<\/strong><\/p>\n

        SEM Rush is so much more than your average keyword research tool.<\/p>\n

        It is truly a full-scale marketing platform<\/strong> that can help you improve your business in so many ways.<\/p>\n

        Here are some of the metrics that you can use with SEM Rush to improve your company.<\/p>\n

          \n
        • Traffic Statistics<\/li>\n
        • Organic Keyword Rankings<\/li>\n
        • Competitive Analysis<\/li>\n
        • Social Media Competitive Analysis<\/li>\n
        • Website Audit<\/li>\n
        • Brand Monitoring<\/li>\n
        • Link Building Analysis<\/li>\n
        • Content Analysis<\/li>\n<\/ul>\n

          The possibilities are endless with SEM Rush and with a monthly plan, you can have access to all these reports and be able to craft custom reports depending on your business goals and needs.<\/p>\n

          Just simply enter your business (or competitor\u2019s) URL and see the magic happen!
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