There is a social media platform for everyone. Those with a desire for a massive following and success will take advantage of as many as possible. Influencers won’t rely on one profile when they can go further with varied content. Companies that want to hit their targets are advised to create marketing content across the board for a broader reach.

The top 4 that come to mind because of their influence on modern culture are Twitter/X, Facebook, Instagram, and YouTube. Younger creators would also say TikTok. This allows for a nice blend of written, photo, and video content with ways to engage with communities and utilize ads.

A platform you don’t see mentioned as much as LinkedIn. It’s one of those places that people know exists but that comes across as an employment-focused niche or full of stuffy business articles. The problem is that by ignoring LinkedIn completely, you might be missing out on a chance to make invaluable connections. Also, LinkedIn’s Creator function might be a little different from what you expect. So, how popular is LinkedIn, who’s over there, and what can this Creator system offer?

How Popular Is Linked In?

Let’s start by looking at the popularity of LinkedIn. It’s all a matter of perspective. When you put LinkedIn up against other platforms, it doesn’t fare as well. This supports the idea that it is more niche. Still, recent LinkedIn statistics are surprising. In a 2023 survey on social media use in the US, LinkedIn came 6th of 11 platforms, with 30% of those asked using it. It came below YouTube, which topped the list with 83%, Facebook, Instagram, and TikTok. Surprisingly, Pinterest was higher at 35%, and Twitter/X was much lower at 22%.

LinkedIn might not be the most used platform out there, but it still does pretty well. The statistics above were for American users, and there are more than a billion in total when you add everyone else across the globe. This growing use means LinkedIn has over 2 billion page interactions each week.

Users are constantly connecting, engaging with each other’s posts and content, and building their online communities. While almost half of users access the site infrequently, checking in once a month, 16.2% are there every day. This makes it as valuable to them as a social resource as Facebook is to other demographics.

Who Is Using LinkedIn?

Two key factors stand out when looking at the users of LinkedIn right now. The first is the generational data. One reason you don’t see people promoting LinkedIn a lot online is that younger generations underutilize it.

Only 15% of users are in Gen Z, which is still more than you might expect. Boomers aren’t on their much either, at just 10%. Instead, an impressive 47% of users are millennials. That’s people in the 28-43 bracket. They’re the ones growing out of their young adult phase, settling into careers, and getting serious about their prospects as they enter middle age.

That leads to another important factor regarding this platform. The main focus here is connections between professionals and others in the industry. It could be peers in the same company, management looking for the right connections, or headhunters looking for new hires.

In fact, recent LinkedIn statistics show that there are 13,000 connections every minute, with 70% of users hired by a company they had a connection with. It’s also interesting that these professional millennial users tend to have a high income and a college degree.

Building LinkedIn Content With Creator Mode

These LinkedIn statistics are interesting for anyone looking to expand their social media presence online. If you’re a professional millennial who isn’t on there, you might start to wonder if you should start connecting with people you know. Maybe a strong profile and the right connections would get you further in your career.

If you’re in Gen Z and considering alternative content creation outlets, maybe there’s a gap in the market to exploit. Those high-profile companies looking for connections might appreciate someone with the vision and guts to promote themselves on LinkedIn instead of TikTok. They might take a chance on you for influencer marketing, brand collaborations, or other opportunities.

The development of LinkedIn Creator Mode helps bridge the gap between LinkedIn and other popular social media sites. Content creation is the driving force between the best profiles and social media stars. These creators know how to make something engaging that gets people talking and wanting more. They’re building an audience and following, not just a group of peers waiting for updates. Creator Mode brings a taste of that to LinkedIn so professionals can create better content to get noticed.

There are three significant features here that make creator profiles stand out. First, you can set your profile picture to a video. This says more about you than a boring headshot. Second, you can start a newsletter to send to followers. This provides detailed content and updates and helps strengthen a following.

You come across as someone whose views and ideas are in demand and someone headhunters will want to get to know better. Third, there’s the option to livestream from a profile. This is great for all those extroverted types who want to express their career advice and showcase their potential in full.

Is A LinkedIn Profile Worth It?

It seems that many of us have the wrong idea when it comes to LinkedIn. It isn’t an unpopular platform struggling for activity compared to the bigger names. In fact, there are billions of people to reach and countless connections to make. It might be a more focused option for millennial professionals, but anyone can take advantage of its tools with the right approach.

The addition of the Creator Mode only highlights the positive direction the site is in. You can continue with your visual content on Instagram and YouTube and keep your community pages on Facebook, but give LinkedIn another look. It might just surprise you.